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Director, Digital Experimentation



United States
Posted on Tuesday, April 16, 2024

LeanData helps the world’s fastest-growing companies automate, simplify, and accelerate revenue.

Come join the LeanData Demand Generation team and wake up excited to go to work every day! At LeanData, we are building a team of amazing humans who are all aiming for the same goal: helping customers orchestrate their RevOps! Do you want the opportunity to talk about a product that is loved by customers, analysts, and employees alike? Then we need you to be our new Director of Experimentation!

This director will work with marketing, product, sales, revops and other teams to drive experimentation that leads to new revenue. The right person will be a creative, inquisitive self-starter who is able to negotiate internally and externally to drive pipeline growth. They will be able to lead from all directions on the team, regardless of title or action.

What you’ll do:

  • Develop and implement A/B tests, pilots and other outcomes-based metrics to rapidly validate your ideas, working with data and revops to validate these findings

  • Collaborate with other marketers to create compelling, conversion-focused marketing assets that engage and inspire our audience–and include potential to scale

  • Prioritize digital innovation ideas by financial impact and work with the appropriate teams to demonstrate expected results ahead of deeper program builds

  • Creatively come up with new growth opportunities and explore unconventional ways to grow top of the funnel, including but not limited to, trying new channels and buying motions.

  • Communicate across teams so that others are aware of experimentations in progress, and alert others to potential impact of new pilots.

  • Continuously churn out new pipeline-generating ideas and marketing campaigns that drive user acquisition and revenue growth.


  • Bachelor's degree in Marketing, Communications or a closely related field

  • 4+ years of experience on high-output marketing teams and 2+ years managing others (ideally SDR management)

  • Experience with A/B testing, conversion rate optimization, and other growth-focused tactics

  • Ability to rapidly define, present and execute a business case for innovations that work

  • An understanding of building and executing pilots that drive pipeline and that scale

  • History of working with sales and marketing leadership on overall business strategies

  • Experience managing OKRs, budgets, reports, and dashboards

  • Strong negotiation skills with the ability to make trade-off decisions

  • Knowledge of key software programs like LeanData, 6sense, Outreach, WordPress, Hubspot, Unbounce, and others as defined

  • Some travel may be required

Why work at LeanData:

  • LeanData covers employee insurance premiums up to 90%

  • Stock options in LeanData for all full-time employees

  • Flexible PTO

  • 401K plan

We warmly welcome into the LeanData family all persons without regard to ethnic and racial identity, indigenous heritage, national origin, religion, gender, gender identity, gender expression, sexual orientation, age, disability, marital status, veteran status, genetic information, or any other legally protected status.