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Social Media Strategist



Marketing & Communications
South San Francisco, CA, USA
Posted on Thursday, July 4, 2024

About Zipline

Do you want to change the world? Zipline is on a mission to transform the way goods move. We aim to solve the world’s most urgent and complex access challenges by building, manufacturing, and operating the first instant delivery and logistics system that serves all humans equally, wherever they are. From powering Rwanda’s national blood delivery network and Ghana’s COVID-19 vaccine distribution to providing on-demand home delivery for Walmart to enabling healthcare providers to bring care directly to U.S. homes, we are transforming how things move for businesses, governments, and consumers.

The technology is complex, but the idea is simple: a teleportation service that delivers what you need when you need it. Through our technology, which includes robotics and autonomy, we are decarbonizing delivery, decreasing road congestion, and reducing fossil fuel consumption and air pollution while providing equitable access to billions of people and building a more resilient global supply chain.

Join Zipline and help us to make good on our promise to build an equitable and more resilient global supply chain for billions of people.

About You and The Role

Zipline, the global leader in autonomous logistics, is seeking a highly creative and motivated Social Media Strategist to join our dynamic marketing team. As a Social Media Strategist at Zipline, you will play a key role in developing and executing social media strategies across platforms such as TikTok, X, Instagram, and YouTube. Your primary goal will be to create compelling content that engages our global audience and showcases Zipline’s cutting-edge technology in exciting and innovative ways.

What You'll Do

  • Create entertaining, iconic content for Zipline’s social media that people want to share and is optimized for each platform's unique audience and algorithm.
  • Work on crafting fun, educational content that helps further our mission to build the world’s first logistics system that serves all people equally.
  • Conceptualize, script, produce, and shoot short-form video content for our social channels, primarily TikTok, Instagram Reels, and YouTube.
  • Work on large-scale content campaigns ranging from content with creators, to scripted content with our animated characters.
  • Work cross-functionally to help promote different product features, launches and brand initiatives.
  • Evolve our short-form video strategy with an eye towards quantitative analysis: run lots of content experiments and iterate on the ones that work.
  • Monitor social media trends, tools, and applications and apply knowledge to continuously improve strategies.
  • Analyze social media insights and performance metrics to optimize content and strategy.
  • Manage and maintain the organization’s social media profiles and presence, including scheduling posts and responding to followers.

What You'll Bring

  • 3+ years of work experience in social media marketing, specifically with video content and video-first social media channels.
  • Video portfolio that includes long and short format content with strong engagement on TikTok, Twitter/X, and YouTube.
  • Expertise in TikTok, Twitter/X, and YouTube with a deep understanding of each platform's best practices, algorithms, and community trends.
  • Video production experience – you’re intimately familiar with in-app creator tools across social platforms and know your way around video editing software like Adobe Premiere
  • In-tune with social trends, even before they hit; ability to respond ASAP to trends/memes to capitalize on those opportunities
  • Strong copywriting and editing skills with an eye for detail.
  • Ability to interpret analytics and translate data into actionable insights.
  • Excellent communication and interpersonal skills.
  • Creative thinker and problem-solver.
  • Bachelor’s degree in Marketing, Communications, or related field (preferred).

What Else You Need to Know

This role will be based out of our South San Francisco HQ with the expectation of being in office 3+ days a week. The starting cash range for this role is $100,0000 - $125,000. Please note that this is a target starting cash range for a candidate who meets the minimum qualifications for this role. The final cash payment for this role will depend on various factors, including a specific candidate's experience, qualifications, skills, working location, and projected impact. The total compensation package for this role may include equity compensation; discretionary annual or performance bonuses; sales incentives; benefits such as medical, dental, and vision insurance; paid time off; and more.

Zipline is an equal opportunity employer and prohibits discrimination and harassment of any type without regard to race, color, ancestry, national origin, religion or religious creed, mental or physical disability, medical condition, genetic information, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity, gender expression, age, marital status, military or veteran status, citizenship, or other characteristics protected by state, federal or local law or our other policies.

We value diversity at Zipline and welcome applications from those who are traditionally underrepresented in tech. If you like this position's sound but are unsure if you are the perfect fit, please apply!