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Director Programmatic Partnerships



Sales & Business Development
New York, NY, USA · Remote
Posted on Thursday, June 6, 2024

What We Do:

Zefr is the global leader in brand suitability targeting and measurement across the world's largest platforms. Zefr's data and media solutions put brands in control of their content adjacencies, based on their own unique standards and the Global Alliance of Responsible Media's (GARM) industry standards. As an official YouTube Measurement Program Partner, Meta for Business Partner, and TikTok for Business Partner, the company leverages patented machine learning and AI technology (Cognition AI) to offer brands and agencies more precise and transparent brand safety and suitability activation and verification solutions on scaled platforms. The company is headquartered in Los Angeles, California, with offices in New York, Chicago, London, Spain, Dubai, Sweden, Singapore, Tokyo, the Philippines, Australia and New Zealand.

What You'll Do:

We are seeking a strategic Programmatic Partnerships Director to join our NYC team. This role is essential in driving our programmatic strategy, establishing and maintaining key partnerships, and ensuring the successful execution of programmatic campaigns. The ideal candidate will have a profound understanding of the programmatic ecosystem, exceptional analytical skills, and the ability to build strong relationships with key stakeholders.

Key Responsibilities:

  • Programmatic Strategy Implementation: Develop and execute a comprehensive programmatic strategy aligned with Zefr's business objectives to drive revenue growth.
  • Strategic Partnership Development: Identify, negotiate, and manage strategic partnerships with trading and agency leads and programmatic clients to enhance Zefr's offerings.
  • Sales Leadership: Develop and close opportunities across the full sales cycle, inclusive of leveraging existing network and surfacing new sales prospects.
  • Campaign Oversight: Monitor and validate ongoing success of all customer activations within the programmatic portfolio.
  • Cross-functional Collaboration: Collaborate with sales, product, and engineering teams to develop and refine Zefr's programmatic solutions.
  • Market and Trend Analysis: Stay updated on industry trends, competitive landscape, and emerging technologies to inform strategic decisions.
  • Client Relationship Management: Build and maintain strong relationships with clients, offering exceptional service and support to drive satisfaction and retention.


  • Experience: Minimum of 7 years of experience in programmatic advertising, with a proven track record of developing and managing strategic partnerships.
  • Technical Skills: Expert understanding of Real-Time Bidding, DSPs (DV360 in particular), SSPs, ad exchanges, and other programmatic industry processes.
    • Preferably also experience with ad sales or activation within the walled garden environments (YouTube, Meta, TikTok, Snap, etc).
  • An understanding of the agency model from the holding company to the agency trading desk.
  • Analytical Abilities: Proficiency in data analysis and performance measurement, with the ability to translate insights into actionable strategies.
  • Communication Skills: Excellent organizational, relationship-building, and communication (written and verbal) skills
  • Education: Bachelor’s degree in Marketing, Advertising, Business, or a related field; advanced degree preferred.

Why Zefr:

  • Innovative Environment: Join a forward-thinking company at the forefront of digital advertising technology.
  • Impactful Work: Contribute to meaningful projects that shape the future of brand safety and suitability.
  • Growth Opportunities: Access to professional development and career advancement within a dynamic industry.
  • Collaborative Culture: Work in a supportive and inclusive environment with a team of passionate professionals.

Benefits (for US based employees):

  • Flexible PTO
  • Medical, dental, and vision insurance with FSA options
  • Company-paid life insurance
  • Paid parental leave
  • 401(k) with company match
  • Professional development opportunities
  • 14 paid holidays off
  • Hybrid work schedule
  • “Summer Fridays” (shorter work days on select Fridays during the summertime)
  • In-office lunches and lots of free food
  • Optional in-person and virtual events (we like to celebrate!)


The anticipated base salary for this position is between $115,000 and $225,000. This role will be eligible for bonus/commission as applicable. Within the range, individual pay is determined by factors such as job-related skills, experience, and relevant education or training. If your compensation expectations fall outside of this range, it may still be worth having a conversation.

Zefr is an equal opportunity employer that embraces diversity and inclusion in the workplace. We are committed to building a team that represents a variety of backgrounds, skills, and perspectives because we know this only makes us better. We strongly encourage women, persons of color, LGBTQIA+ individuals, persons with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply even if you do not meet 100% of the qualifications.