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New Products, Growth Manager



Sales & Business Development
San Mateo, CA, USA
Posted on Thursday, June 20, 2024

Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,900+ full-time employees and 20,000+ customers across 70+ countries.

At Verkada, we're known to push traditional boundaries and our B2B marketing efforts are no exception. As a Product Lead, you'll be in charge of crafting Go-To-Market strategy and growth-hack campaigns that drive revenue growth for each new product line until it “graduates” ($100M+ in annual sales).

This is the perfect opportunity to have full ownership over the most impactful segment in marketing, which dictates Verkada’s long-term future growth as a multi-product company. Your job will be to identify key growth levers to scale your new product’s growth, hone in on a product growth strategy, and then drive campaigns to execute on that strategy.

You will effectively be building a startup within a startup. Your role will be to unlock growth via out-of-the-box experiments and campaigns, with dedicated sales and engineering resources you can tap into to scale your strategy, and the new product’s growth. Once your product reaches $100M in annual bookings, it graduates from New Products into a fully operationalized business unit built off the foundations you established, and you're off to the next product!

We hope to hire someone with the brainpower and experience needed to immediately contribute to pipeline generation of our new product lines while becoming a cross-functional leader in the company.


  • 4-year undergraduate degree
  • 3-7 years of work experience (multiple levels available)
  • Strong quantitative ability and analytical skills (including experience with SQL and Excel)
  • A hacker’s type mentality full of curiosity and creativity (obsessed with solving problems and never gives up)
  • Strong project management and organization skills with attention to detail
  • Strong ability to work cross-functionally to prioritize multiple initiatives with various stakeholders
  • Ambitious and driven to be a top performer within the company
  • Roll up your sleeves type mentality
  • Preferred candidates may have been:
    • 1) Ex-Founders
    • 2) Former big tech product leaders looking to dive deeper into growth marketing and drive greater impact at much faster speed;
    • 3) Early startup employees;
    • Our team is full of diverse backgrounds including product managers, software engineers, Wall Street bankers and traders, data scientists, chemists, linguists, motion designers, etc.


  • Founder-like ownership of all things Go-To-Market for your product with a heavy emphasis on marketing.. Consider yourself the product’s CMO, responsible for unlocking and driving your new product’s growth.
  • Work alongside the CMO, Growth Marketing and Product Marketing teams, Product Management and Sales.
  • Develop and execute new out-of-the-box experiments to deliver, target, and run marketing campaigns that drive direct revenue impact.
  • Conceptualize and test new experimental campaigns that can help drive revenue at higher efficiency as we scale
  • Engage with a fast-growing sales team to ensure your growth efforts convert into real opportunities down the funnel
  • Analyze and optimize on lower-funnel metrics to ensure campaign ROI improves as it scales
  • Partner with Product Management to drive growth strategy.
  • This is an entrepreneurial role – perfect for former or aspiring founders. You’ll have the unique opportunity to build out and own a new product’s business operations

US Employee Benefits:

  • Verkada is committed to investing in the holistic health and well-being of all employees and their families
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Wellness/fitness benefits
  • Healthy lunches and dinners provided daily

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Annual Pay Range
$150,000$200,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.