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Lifecycle Marketing Manager



Marketing & Communications
San Mateo, CA, USA
Posted on Wednesday, June 12, 2024

Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,700+ full-time employees and 20,000+ customers across 70+ countries.


As a Lifecycle Marketing Manager, you will be at the forefront of shaping and driving Verkada’s life cycle marketing strategies. Your primary responsibility will be to design, implement, and optimize lifecycle marketing campaigns that engage prospects and existing customers. You will use existing content to craft mainly email (but also multi-channel) campaigns to drive prospects further down the funnel and customers to expand by collaborating with our Demand Generation, Product Marketing, Content, and Creative teams.


  • Fully implement the lifecycle email marketing strategy, driving significant enhancements in engagement and conversion metrics.
  • Develop advanced customer segmentation and personalization tactics to enhance targeting and relevancy.
  • Optimize email campaign performance through continuous testing and refinement.
  • Create detailed customer journey maps to better understand and influence customer behavior.
  • Develop a strategic plan for non-email lifecycle campaigns, expanding the reach and impact of lifecycle marketing efforts.
  • Own and manage the content for all customer and prospect newsletters
  • Design, build, and maintain all email nurture campaigns as well as campaign landing pages across products and industries
  • Partner with Demand Generation to quickly iterate on content to ensure optimal lead generation performance
  • Ensure adherence to Verkada brand guidelines, tone of voice and style consistency


  • 4+ years of proven email or lifecycle marketing experience
  • Proven ability to build high-performing integrated marketing campaigns across email, web, and digital channels that generate qualified leads
  • Demonstrated experience building and managing customer or prospect newsletters as well as building and optimizing email nurtures
  • Excellent copyediting, communication and project management skills
  • Strong work ethic, team-player mentality, and comfort and experience working in a fast-paced, dynamic work environment
  • Critical thinking skills and the ability to work cross-functionally to build strategy and influence decision-making
US Employee Benefits
Verkada is committed to investing in the holistic health and well-being of all employees and their families. Our benefits and perks programs include, but are not limited to:
  • Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
  • Nationwide medical, vision and dental coverage
  • Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
  • Expanded mental health support
  • Paid parental leave policy & fertility benefits
  • Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
  • Professional development stipend
  • Wellness/fitness benefits
  • Healthy lunches and dinners provided daily

Pay Disclosure

At Verkada, we want to attract and retain the best employees, and compensate them in a way that appropriately and fairly values their individual contribution to the company. With that in mind, we carefully consider a number of factors to determine the appropriate starting pay for an employee, including their primary work location and an assessment of a candidate’s skills and experience, as well as market demands and internal parity. This estimate can vary based on the factors described above, so the actual starting annual base salary may be above or below this range. This estimate is also just one component of Verkada’s total rewards package. A Verkada employee may be eligible for additional forms of compensation, depending on their role, including sales incentives, discretionary bonuses, and/or equity in the company in the form of Restricted Stock Units (RSUs).

Estimated Annual Pay Range
$125,000$170,000 USD

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.