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Field Marketing Manager LATAM

Verkada

Verkada

Marketing & Communications
Mexico City, Mexico
Posted on Wednesday, June 12, 2024

Who We Are

Verkada is the largest cloud-based B2B physical security platform company in the world. Only Verkada offers six product lines — video security cameras, access control, environmental sensors, alarms, workplace and intercoms — integrated with a single cloud-based software platform.
Designed with simplicity and scalability in mind, Verkada gives organizations the real-time insight to know what could impact the safety and comfort of people throughout their physical environment, while empowering them to take immediate action to minimize security risks, workplace frustrations and costly inefficiencies.
Founded in 2016 with more than $460M in funding raised to date, Verkada has expanded rapidly with 16 offices across three continents, 1,700+ full-time employees and 20,000+ customers across 70+ countries.

Field Marketing Manager

As a Verkada Field Marketing Manager you are the CMO of your region and an essential part of the Field Marketing and regional field sales organization. You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create pipeline. You will work with partners to develop a best-in-class ecosystem of security expertise. And you will drive and insure customer success, engagement and loyalty in key accounts across your region.

Roles / Responsibilities

  • Partner with sales and channel leadership on the overall needs, strategy, focus, approach and regular expected results from marketing specific to your region
  • Provide data, insights and supporting engagement on strategic accounts and segments to support sales and drive customer satisfaction and loyalty
  • You will prevent random acts of marketing by guiding the team’s creation of annual and quarterly partner marketing plans focused on actionable and measurable initiatives aligned to pipeline and bookings targets, quarterly budgets and overall business goals
  • You will work with our top partners to plan and execute joint programs to drive their growth and success in the market and against quarterly goals.
  • Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
  • Directly execute and own a broad range of critical components of your marketing strategy focused on top partners, accounts, industries and segments
  • Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of cybersecurity
  • Advise the corporate and in theatre demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
  • Work with the regions top partners to develop their overall marketing and customer engagement approach
    Act as the local representative for marketing in your region

Required Skills and Experience

  • 8-10 years marketing experience in an IT, high tech, business to business, marketing or sales environment, preferably with an understanding of security and it’s role in the future of technology
  • Expert level understanding of marketing
  • Proven ability to execute, day in and day out, at an incredibly high level against consistent results
  • Experience working with channel and strategic partners to achieve excellent results
  • Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences
  • Do whatever it takes attitude
  • Passion to provide the best, most innovative security solutions to businesses around the world
  • Able to connect with leadership in-office


Related Skills

  • Salesforce.com and Marketo/Hubspot
  • Social media platforms and monitoring tools
  • Customer references
  • Ability to understand business measurement, sales process and pipeline mechanics

Verkada Is An Equal Opportunity Employer

As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.