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Marketing Specialist

Torch Technology

Torch Technology

Marketing & Communications
New York, NY, USA
Posted on Saturday, December 16, 2023
About Us:
Torch is a rapidly growing start-up that has raised over $30 million from top VCs including Bessemer Venture Partners, Felicis and FJ Labs. Torch’s mission is to improve the lives of healthcare providers by simplifying supply ordering, providing transparent pricing, and modernizing the outdated ordering process. Torch is targeting the $100+ billion office-based healthcare supply industry, starting with dental practices. Our innovative e-commerce software platform streamlines healthcare professionals’ procurement process and helps them secure the best prices. Our founding team has experience from Blackstone, SmartAsset, Dropbox, and Datadog, from schools including Harvard, MIT, and UVA. We’re a close‑knit team that enjoys working together every day to solve real‑world problems. We are working to create better solutions to help healthcare professionals succeed, and are looking for people like you to help bring them to life!
Your Contribution:
We are looking for a creative and hardworking Marketing Specialist to help execute and collaborate on inbound and outbound initiatives to drive business growth. This will primarily include campaign execution, copywriting, email management, community-building support, content ideation and revenue operations. As a Marketing Specialist, you will have the opportunity to work cross-functionally with other departments such as Sales, Customer, and Product. You will have the potential for growth and to make an impact as we scale to thousands of dental practices.

What we are looking for:

  • A bachelor’s degree with an interest in Marketing or relevant work experience
  • 0-2 years of professional experience
  • An avid learner who is as excited about tests and experiments as much as wins and results
  • A strong pull towards understanding the customer and delivering a highly engaging and tailored experience
  • An energetic, optimistic collaborator who wants to join a team of people who love to drive results
  • High attention to detail and ability to time manage self
  • A strong sense of curiosity and passion for challenging the status quo
  • Desire to hone strong writing skills
  • Interest in technology start-ups and software
  • Nice to have: Experience using marketing automation tools (e.g. HubSpot, Pardot or Marketo)
  • Nice to have: Passion for healthcare - interest in office-based healthcare (e.g., dental)

Key Responsibilities:

  • Build a deep understanding of Torch’s core value propositions
  • Create and execute marketing campaigns including email nurtures and social media
  • Manage customer loyalty program to drive business growth
  • Identify opportunities for content creation needs and improvement
  • Assist in general everyday inbound and outbound marketing activities by demonstrating interest and desire to help across many facets of marketing (content development and optimization, customer advocacy, events planning, social media, etc.)
  • Develop expertise on internal tools and operational processes as they relate to marketing
  • Must be able to project manage both self and collaborative teams
  • Assist with marketing event logistics and execution (travel may be required)

Why Torch:

  • Collaborative, supportive, and high performing culture
  • Health Benefits: medical and dental coverage with Aetna, One Medical
  • 401k benefits with SlavicUnlimited and flexible paid time-off
  • Maternity and Paternity leave
  • Commuter benefits
  • Structured training program to help you learn critical business skills
  • Career planning with a focus on professional development
  • Fully stocked pantry and fridge
  • An employee-driven culture with happy hours, team events, and other initiatives to celebrate our many successes
  • Salary range: $60,000 - $70,000
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.