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Revenue Programs Specialist



United States · Canada · Mexico
Posted on Thursday, June 13, 2024

Founded in 2018 in Dublin, Tines is a smart, secure workflow platform designed to automate any manual task, regardless of complexity. By automating workflows, Tines empowers frontline teams to reduce monotonous, manual work and free up valuable time and resources.

Tines is an integrator across your entire stack - if it offers an API, Tines connects with it. Having firmly established Tines as the de-facto automation platform for cybersecurity teams, we’re expanding horizontally to IT, Product, Engineering, and Infrastructure teams. Tines was built for everyone, delivering transformative and innovative enterprise software to industry leaders like Canva, Intercom, Databricks, Mars and Reddit.

We’re excited about what we’re doing and what’s to come, and we’re looking for others who can lead by our values of Simplicity, Speed, and Soundness. Because Tines is about delivering exceptional customer experiences, while creating a company culture that nurtures individual curiosity, growth, and integrity.

As the Revenue Programs Specialist at Tines, you will play a pivotal role in driving revenue growth by identifying, developing, and executing strategic programs aimed at enhancing our sales effectiveness and efficiency. You will collaborate closely with cross-functional teams to design, implement & manage targeted campaigns that help drive new pipeline. This role requires a blend of analytical thinking, project management skills, and effective pipeline generation strategies.

Location: Ideally based in Boston but open to our employee to be located in North America in one of the Eastern Timezone states.

Primary Responsibilities:

  1. Campaign Identification: Continuously analyze market trends, customer needs, and competitor strategies to identify opportunities for pipeline growth. You can do this by combining data analysis of existing pipeline, research of market trends, and collaboration with revenue leaders at Tines.
  2. Program Development: Design and develop comprehensive revenue-generating programs tailored to specific market segments, customer personas, and product offerings. Assemble a consistent “Bill of Materials” inclusive of things like target accounts & contacts, go-to-market messaging, and sales assets. A key component will be effective messaging through assets like Salesloft cadences, calling scripts, and discovery questions.
  3. Marketing Alignment: Work closely with cross-functional partners in demand gen, product marketing, and customer marketing to amplify existing programs and ensure consistency of messaging.
  4. Sales Enablement: Create and deliver sales enablement resources, including training materials, playbooks, and tools, to empower sellers to capitalize on the campaigns.
  5. Program Management: Lead end-to-end program management for priority campaigns, from planning and execution to ongoing optimization and measurement, to drive maximum ROI.
  6. Performance Measurement: Establish key performance indicators (KPIs) and metrics to evaluate the success of revenue programs, providing regular insights and reports to senior leadership.

Key Metrics for Performance Measurement:

  1. Campaign Creation & Adoption: Aim to create & roll out 1-3 priority programs per quarter and establish field adoption metrics to measure uptake.
  2. Campaign Success: Measure the impact of revenue programs on overall pipeline growth, pipeline velocity, and sales efficiency. Key metrics will include connect rate, pipeline production, accelerated sales cycles & increased conversion rates.
  3. Sales Efficiency: Evaluate the effectiveness of revenue programs in optimizing sales processes, reducing inefficiencies, and maximizing sales productivity, including the support of onboarding & continuous enablement efforts for sellers.
  4. Sales Insights: Use programs to collect data on our selling process & help guide field leadership & representatives on best practices & focus areas.

Cross-Functional Collaboration: To be successful in this role, the Revenue Programs Manager will need to collaborate closely with the following cross-functional teams:

  1. Sales Team: Work closely with sales & sales development leadership and representatives to understand their needs, gather feedback, and ensure effectiveness in revenue programs.
  2. Marketing Team: Collaborate on demand generation initiatives, content creation, and campaign execution to support the implementation of revenue programs.
  3. Product & Product Marketing: Partner to align revenue programs with product roadmaps, ensuring a seamless integration of sales strategies with product offerings & the supporting GTM message.
  4. Data Analytics Team: Leverage data insights and analytics to measure the effectiveness of revenue programs, identify trends, and make data-driven decisions for continuous improvement.
  5. Enablement: Embed new campaigns into existing enablement frameworks to ensure adoption.

Skills / Experience Required

  • 5+ years of experience in GTM for a high-growth software company. Sales, Sales Development or Marketing experience preferred.
  • 1-2 years experience working on Sales programs/Sales productivity.
  • Experience with project management, including collaborating across GTM functions & driving them toward a shared outcome.
  • Familiarity with GTM systems, including CRM, SEP, LinkedIn Sales Navigator, and Contact & Intent Databases.
  • Effective communication & presentation skills to varying levels of the organization, from ICs to GTM executives.
  • Strong analytical skills. Drive data-driven decision-making through the ability to analyze program performance metrics and communicate insights to stakeholders, informing optimization and strategic adjustments.

At Tines, we’re all about trying new things and taking the leap. If you’re second-guessing your application, we hope you’ll trust your gut and take the leap too! Applying for a new job isn’t always easy, especially if you’re thinking of a career pivot – but we’re big believers in learning and growth here at Tines, so you’ve nothing to worry about. A variety of experience, perspectives, and voices makes us the company we are. We’d love to hear from you.

Tines provides equal employment opportunities to all employees and applicants for employment without regard to sex, race, colour, ethnic or social origin, genetic features, language, religion or belief, political or any other opinion, membership of a national minority, property, birth, disability, age or sexual orientation.