Role:

The Demand Generation Manager will report to our Head of Marketing and play a crucial role in driving awareness, engagement, and demand for our fraud and risk solutions. This role will be responsible for creating and executing integrated marketing campaigns that leverage various channels to generate leads and nurture prospects throughout the buyer's journey.

This is a remote, U.S. based role.

Responsibilities:

Campaign Strategy and Execution:

• Develop and execute end-to-end demand generation campaigns aligned with business goals and target audience.
• Utilize digital marketing channels, including email, social media, paid advertising, webinars, and content marketing, to drive lead generation.

Marketing Automation:

• Leverage marketing automation tools to create and manage targeted and personalized campaigns.
• Implement lead scoring and nurturing processes to optimize the conversion of leads to opportunities.

Content Development:

• Collaborate with the content team to create compelling and relevant content for different stages of the buyer's journey.
• Ensure consistent messaging and branding across all demand-generation activities.

Analytics and Reporting:

• Monitor and analyze campaign performance using marketing analytics tools.
• Provide regular reports on key performance metrics, identifying areas for improvement and optimization.

Collaboration:

• Work closely with the Sales team to understand lead qualification criteria and ensure seamless handoff of marketing qualified leads (MQLs).
• Collaborate with cross-functional teams to align campaigns with broader marketing initiatives.
• Manage relationships with external agencies and freelancers.

Requirements:

• 4+ years of experience in demand generation, preferably within the B2B technology SaaS industry.
• Experience developing and executing successful demand generation campaigns, resulting in measurable lead generation and revenue growth.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools (experience with platforms such as HubSpot, Salesforce, Google Analytics, digital marketing, and social media management tools is highly desirable.)
• Demonstrated success in planning and executing engaging integrated marketing campaigns.
• Exceptional written and verbal communication skills.
• Analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong project management and organizational skills, with the ability to manage multiple campaigns simultaneously and meet deadlines.
• Familiarity with the fraud and risk solutions landscape is a plus.
• Candidates must be legally authorized to work in the United States and must live in the United States

Salary Range:

• $135,000/year - $165,000/year