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Field Marketing Specialist/Manager

Oro Labs

Oro Labs

Marketing & Communications
United States
Posted on Jan 9, 2025

Job Title: Field Marketing Specialist/Manager

Location: US

About ORO Labs: ORO Labs is a well-funded B2B startup founded by industry veterans. Our SaaS solution is an AI-based procurement orchestration platform that’s dramatically improving business processes for employees, purchasing personnel, and suppliers, and it’s gaining rapid traction among global multi-nationals. ORO’s smart procurement workflows help organizations increase business agility and transparency, shortening cycle times while seamlessly increasing accuracy and compliance for the enterprise.

TLDR: procurement that works for everyone.

Job Summary: To fuel our global expansion, we are seeking an experienced and energetic marketer to serve as the Field Marketing Manager for EMEA. The role will be responsible for driving regional numbers in EMEA through an integrated regional marketing plan leveraging local and centralized resources.

Responsibilities :

Planning: Work with marketing leadership to build and implement regional marketing strategy for EMEA leveraging all marketing channels to drive customer acquisition and pipeline growth.

Program Development: Align and collaborate with sales leaders to develop regional priorities and multi-channel marketing programs in line with our pipeline revenue needs.

Event Execution: Plan & execute marketing programs & events (trade shows, conferences, industry meetings, roundtables, etc.) across EMEA.

Analysis: Monitor and report on performance of regional marketing programs with sales. Adjust plan and recommend innovative and creative marketing approaches for revenue growth.

Market Knowledge: Be an expert on the regional market, customer and external environment including competition and trends to adapt regional marketing strategies and identify new opportunities.

Budget Oversight: Work with leadership to manage the regional marketing budget, ensuring efficient allocation of resources and return on investment.

Stakeholder Engagement: Develop excellent relationships with key stakeholders, including regional sales leadership, partners, and customers.

As a high-growth business, you may contribute to other projects as the need arises.

Qualifications:

  • Education: Bachelor’s or Master’s degree in Business, Marketing, Communications, or a related field.
  • Experience: 3-4+ years of experience in field/regional marketing, preferably within the SaaS industry.
  • A self-starter and independent, while excelling at cross-functional collaboration and alignment.
  • Experience working on corporate events as well as industry conferences, roadshows, workshops and more.
  • Experience with marketing automation tools and CRM (Salesforce and HubSpot), social media platforms, and mastery of standard office tools (Microsoft / Google Office).
  • Strong project management skills and attention to detail.
  • Exceptional verbal and written communication skills in English as well as one other major European language (German or French preferred) are essential as per the scope.
  • Spanish or Italian is a bonus.
  • Experience with procurement-, sustainability- or compliance-related solutions is a significant plus.
  • Skills:
  • Strong communication and interpersonal skills, with the ability to build rapport quickly.
  • Excellent organizational and time management abilities.
  • Proficiency with marketing automation (e.g., Hubspot) and CRM systems (e.g., Salesforce) and sales engagement platforms.
  • Ability to work independently and as part of a team in a fast-paced, dynamic environment.
  • Strong problem-solving skills and a proactive approach to addressing challenges.

What We Offer:

  • An awesome startup culture and very cool product.
  • Shiny new MacBook.
  • Competitive salary and commission structure.
  • Comprehensive benefits package, including health, dental, and vision insurance.
  • Opportunities for professional growth and career advancement.
  • A collaborative and inclusive work environment.
  • Remote work flexibility.

Tips: Provide a summary of the role, what success in the position looks like, and how this role fits into the organization overall.

Responsibilities

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Qualifications

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