Leadership and Strategy:

• Develop and execute a comprehensive global sales and marketing operations strategy.
• Lead and mentor a team of sales and marketing operations and market research professionals.
• Align operations with business goals, ensuring seamless coordination between sales and marketing functions.

Salesforce Management:

• Oversee the implementation, configuration, and optimization of Salesforce CRM.
• Ensure data integrity, accuracy, and consistency across the Salesforce platform.
• Collaborate with sales leadership to design and maintain efficient sales processes and workflows.

Marketing Automation with HubSpot:

• Manage and optimize HubSpot for marketing automation, lead nurturing, lead scoring, lead routing, and campaign management.
• Develop and execute marketing automation strategies to drive lead generation and customer engagement.
• Monitor and analyze campaign performance, making data-driven recommendations for improvements.
• Familiarity with digital marketing strategies, including SEO, SEM, and social media marketing.

Data and Analytics:

• Utilize ZoomInfo as data enrichment tool to enhance lead quality and target market segments.
• Implement advanced analytics and reporting to track key performance indicators and measure success.
• Generate actionable insights to drive decision-making and optimize sales and marketing efforts.
• Knowledge of SQL, data visualization tools like Tableau and reporting frameworks.

Outreach and Engagement:

• Oversee the deployment and utilization of Outreach for sales engagement and communication.
• Design and implement scalable outreach strategies to enhance prospecting and customer interactions.
• Track and analyze outreach performance, refining strategies to improve conversion rates.

Process Optimization:

• Identify and implement process improvements to enhance operational efficiency and effectiveness.
• Develop and maintain standard operating procedures for sales and marketing operations.
• Ensure alignment of sales and marketing processes with best practices.
• Lead training of stakeholders on Salesforce

Collaboration and Communication:

• Communicate operational strategies, goals, and performance metrics to stakeholders at all levels.
• Work closely with cross-functional teams to support events, campaigns, and strategic initiatives.

Qualifications:

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 10+ years of experience in sales and marketing operations, with a focus on tech-driven environments.
• Hands-on experience with Salesforce development and sales stage planning
• Availability to overlap work hours with US Pacific time employees
• Proven expertise in Salesforce, HubSpot, ZoomInfo, Outreach, and advanced analytics tools.
• Extensive experience working with B2B SaaS marketing and sales teams
• Strong analytical and problem-solving skills with a data-driven mindset.
• Clear track record of managing strategic revenue operations