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Marketing Research Analyst



Marketing & Communications, IT
Posted on Wednesday, May 8, 2024


Data Cleaning and Enrichment:

  • Building the list and segmentation data according to Ideal Customer Profile (ICP) using tools like Zoominfo and Linkedin Sales Navigator.
  • Data quality audits: Identifying any issues with accuracy, completeness, and consistency of data within our database.
  • Data imports: manually inputting and updating information directly into our Marketing Automation (Hubspot) and Salesforce databases.
  • Monitoring data quality: Identifying any errors or inconsistencies in incoming data that may need to be corrected and creating reports that detail the quality of data within our database
  • Recommending data quality solutions that may include automating manual processes and making recommendations for data integrity and best practices for data storage and management.

HubSpot Marketing:

  • Manage Hubspot email set up and deliverability
  • Creating reporting for inbound leads
  • Cleanse and enrich lead and account information before transitioning prospects to sales development representatives.
  • Maintain data hygiene on marketing leads
  • Assist revenue and marketing ops in implementation projects

What You Bring to the Table

  • 3 years using Hubspot Marketing Hub
  • 2 years using Salesforce
  • Experience using with data provider tools like Zoominfo, Lusha, Salesintel, Apollo.io for data enrichment and cleaning
  • Strong attention to detail
  • A proven track record of driving projects to completion
  • Organizational and communication skills
  • Strong English skills
  • Ideal candidates located around Chennai area