Director, Product Marketing
Ontic
Marketing & Communications, Product, Sales & Business Development
Austin, TX, USA
Posted on Dec 3, 2024
Who We Are
Ontic makes software that corporate and government security professionals use to proactively manage threats, mitigate risks, and make businesses stronger. Built by security and software professionals, the Ontic Platform connects and unifies critical data, business processes, and collaborators in one place, consolidating security intelligence and operations. We call this Connected Intelligence. Ontic serves corporate security teams across key functions, including intelligence, investigations, GSOC, executive protection, and security operations.
As Ontic employees, we put our mission first and value the trust bestowed upon us by our clients to help keep their people safe. We approach our clients and each other with empathy while focusing on the execution of our strategy. And we have fun doing it.
Who You Are
You are a results-driven product marketing leader with a passion for execution and team leadership. Reporting directly to the VP of Product Marketing, you will be an integral part of Ontic’s Marketing team, working cross-functionally to drive demand and adoption of Ontic’s products in the market.
You excel at turning technical SaaS offerings into clear, compelling narratives that resonate with customers and drive results. As a player-coach, you thrive on rolling up your sleeves to deliver impactful outcomes while building and leading a high-performing team of product marketers. Your ability to collaborate closely with Product, Sales, Customer Success, and other teams ensures alignment and efficiency across go-to-market efforts.
With a strong focus on execution, enablement, and measurable impact, you’ll play a critical role in shaping how Ontic’s products are positioned, launched, and adopted by our target audiences.
Key Responsibilities
- With a strong focus on execution, enablement, and measurable impact, you’ll play a critical role in shaping how Ontic’s products are positioned, launched, and adopted by our target audiences
- Build and lead a team of high-performing product marketers, fostering a culture of collaboration, delivery, and results
- Act as a player-coach by mentoring team members while also actively contributing to deliverables
- Set clear goals, measure performance, and support professional development for team members
- Develop and implement a program for qualitative and quantitative market and customer research
- Conduct ongoing competitive analysis, delivering monthly insights to inform product strategy, positioning, GTM talk tracks, and marketing tactics
- Create and maintain up-to-date battle cards for Sales and Customer Success teams
- Own and develop product-level messaging aligned with Ontic's overarching company positioning, tailored for target buyer segments
- Ensure the creation of high-impact assets and effective dissemination of messaging across go-to-market channels
- Own the product launch process and manage launches end-to-end
- Activate marketing, sales, and customer success channels to deliver successful product launches
- Collaborate closely with Product Management to deliver market-facing messaging around product roadmap and delivery milestones
- Develop and deliver buyer and product enablement materials, assets and collateral that clear communicate product value using a segmented, personified approach
- Empower Sales and Customer Success teams to have value-based conversations with prospects and customers
- Partner closely with the Enablement team to deliver cross-functional enablement programs
- Champion cross-functional collaboration with Product, Enablement, Pre-Sales Solutions, Sales, Customer Success, and the broader Marketing team
- Drive alignment and maintain momentum in delivering consistent and impactful product stories
Team Leadership
Market Intelligence
Positioning and Messaging
Product Launches
Enablement
Collaboration
Qualifications
- 8+ years of experience in product marketing or related fields, with at least 2+ years in a leadership role
- Proven experience building and managing high-performing teams
- Expertise in developing positioning, messaging, and go-to-market strategies for multi-product portfolios
- Strong analytical and research skills, with experience in market and competitive analysis
- Demonstrated ability to manage complex product launches and align cross-functional stakeholders
- Exceptional communication and storytelling skills, with an emphasis on translating technical concepts into business value
- Comfortable working in a fast-paced, collaborative environment with a bias toward action
- Experience in SaaS or B2B technology sectors required
- Experience in Corporate Physical Security a strong plus
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at recruitment@ontic.co or call (512) 572-7400
Ontic Benefits & Perks
Competitive Salary
Medical, Vision & Dental Benefits
401k
Stock Options
HSA Contribution
Learning Stipend
Flexible PTO Policy
Quarterly company ME (mental escape) days
Generous Parental Leave policy
Home Office Stipend
Mobile Phone Reimbursement
Home Internet Reimbursement for Remote Employees
Anniversary & Milestone Celebrations
Ontic is an equal-opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law.
All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data.
