Marketing Manager, Demand Generation and Events
Observo.ai
Administration, Marketing & Communications, Sales & Business Development
Canada · United States · Remote
Posted on Feb 24, 2025
Key Responsibilities
- Plan and execute event marketing strategies
- Lead digital paid and organic campaigns
- Oversee SEO, email & newsletter marketing
- Analyze and report on campaign performance
- Create plan to generate sales pipeline through events, digital, email, SEO, and social marketing to meet quarterly sales-qualified pipeline goals
- Manage tools such as HubSpot, SEMrush, Google Ads, and LinkedIn Ads
Qualifications
- 3-5 years of experience in event/growth marketing or a similar role, ideally within a SaaS company.
- Proven ability to manage B2B marketing campaigns focused on demand generation, customer acquisition, and business growth.
- Proficient with tools like Google Ads, LinkedIn Ads, SEO platforms (e.g., SEMrush, Ahrefs), and analytics software.
- Strong analytical skills with a focus on making data-driven decisions and identifying trends.
- Excellent written and verbal communication, skilled in crafting engaging content.
- Ability to manage multiple projects with attention to detail.
Preferred Qualifications
- Knowledge of PLG and ABM strategies.
- Experience or familiarity with industry-leading tools and platforms in security and observability [Splunk, Datadog, New Relic, Cribl, etc.].
- Bachelor’s degree in marketing or related fields.
What We Offer
- Competitive salary and benefits package
- Opportunities for career growth and advancement
- A collaborative and innovative work environment
- Competitive stock option package
- Flexibility with remote work options
How to Apply
If you are a results-driven marketing manager with a passion for security and observability, we’d love to hear from you! Please submit your resume and a cover letter outlining your relevant experience and why you’re a great fit for this role at careers@observo.ai.
