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Marketing Operations Manager

Modern Health

Modern Health

Marketing & Communications, Operations
United States · Remote
Posted on Thursday, April 11, 2024

Modern Health

Modern Health is a mental health benefits platform for employers. We are the first global mental health solution to offer employees access to one-on-one, group, and self-serve digital resources for their emotional, professional, social, financial, and physical well-being needs—all within a single platform. Whether someone wants to proactively manage stress or treat depression, Modern Health guides people to the right care at the right time. We empower companies to help all their employees be the best version of themselves, and believe in meeting people wherever they are in their mental health journey.

We are a female-founded company backed by investors like Kleiner Perkins, Founders Fund, John Doerr, Y Combinator, and Battery Ventures. We partner with 500+ global companies like Lyft, Electronic Arts, Pixar, Clif Bar, Okta, and Udemy that are taking a proactive approach to mental health care for their employees. Modern Health has raised more than $170 million in less than two years with a valuation of $1.17 billion, making Modern Health the fastest entirely female-founded company in the U.S. to reach unicorn status.

We tripled our headcount in 2021 and as a hyper-growth company with a fully remote workforce, we prioritize our people-first culture (winning awards including Fortune's Best Workplaces in the Bay Area 2021). To protect our culture and help our team stay connected, we require overlapping hours for everyone. While many roles may function from anywhere in the world—see individual job listing for more—team members who live outside the Pacific time zone must be comfortable working early in the morning or late at night; all full-time employees must work at least six hours between 8 am and 5 pm Pacific time each workday.

We are looking for driven, creative, and passionate individuals to join in our mission. An inclusive and diverse culture are key components of mental well-being in the workplace, and that starts with how we build our own team. If you're excited about a role, we'd love to hear from you!

The Role

We’re looking for a Marketing Tech & Ops expert to optimize our marketing infrastructure and drive data-driven insights for accelerated growth. You'll own our Marketo instance, collaborate across the organization, and transform campaign data into actionable strategies that power our revenue engine. This is a chance to leave your mark on a scaling company on a path to profitability/IPO by refining our execution, reporting, and overall marketing operations efficiency.

We believe in building a diverse and inclusive team to support our mission of mental well-being. If this role excites you, please apply!

This position is not eligible to be performed in Hawaii.

What You’ll Do

  • Campaign Execution: Collaborate within the Demand Gen team to build and launch seamless marketing programs across email, webinars, events, videos, website chat, Pathfactory, and paid media
  • Own Marketo: Maintain our instance, identify improvements, and ensure optimal performance to support a robust campaign calendar
  • Drive Data-Backed Insights: Monitor, analyze, and report on marketing campaign effectiveness, tying results directly to business objectives
  • Optimize Lead Flow: Maintain our attribution model, enhance our ABM account scoring/routing, and help boost pipeline conversion rates
  • Report on Impact: Deliver regular KPI reports and translate marketing data into insights for decision-makers
  • Collaborate for Success: Partner with RevOps, Sales, Partnerships, and Analytics to streamline processes, identify growth opportunities, and complete system integrations
  • Creative Problem-Solving Skills: There are many ways to approach a problem, and we’ll expect you to choose the one that’s most likely to get a favorable outcome
  • Champion Data Integrity: Uphold database quality standards and implement best practices across our MarTech stack

Who You Are

  • Marketo & SaaS Expert: 3+ years in enterprise/SaaS marketing, with at least 2+ years of hands-on Marketo/Hubspot experience; must have performed as a Marketo system owner within an organization
  • Systems Thinker: Salesforce expert, comfortable with SFDC integrations and analyzing data across the MarTech stack to define metrics
  • Process-Driven Optimizer: Passionate about operational excellence, change management, and building best-in-class frameworks
  • Data Translator: Can analyze campaign results and provide clear strategic and tactical recommendations to drive action
  • Adaptable Team Player: Thrive in fast-paced environments, manage multiple projects, and effectively collaborate remotely; self-starter with the ability to work individually and cross-functionally
  • Growth Mindset: Eager to learn, adapt, and make a tangible impact on our scaling operations

Bonus Points

  • Experience inheriting a Marketo instance and successfully enhancing it
  • Experience with Looker/Tableau, Demandbase, Outreach, data appending tools (Apollo, Zoominfo, Clearbit), Pathfactory, Qualified, or Vidyard
  • Startup experience

Benefits

Fundamentals:

  • Medical / Dental / Vision / Disability / Life Insurance
  • High Deductible Health Plan with Health Savings Account (HSA) option
  • Flexible Spending Account (FSA)
  • Access to coaches and therapists through Modern Health's platform
  • Generous Time Off
  • Company-wide Collective Pause Days

Family Support:

  • Parental Leave Policy
  • Family Forming Benefit through Carrot
  • Family Assistance Benefit through UrbanSitter

Professional Development:

  • Professional Development Stipend

Financial Wellness:

  • 401k
  • Financial Planning Benefit through Origin

But wait there’s more…!

  • Annual Wellness Stipend to use on items that promote your overall well being
  • New Hire Stipend to help cover work-from-home setup costs
  • ModSquad Community: Virtual events like active ERGs, holiday themed activities, team-building events and more
  • Monthly Cell Phone Reimbursement

Equal Pay for Equal Work Act Information

Please refer to the ranges below to find the starting annual pay range for individuals applying to work remotely from the following locations for this role.


Compensation for the role will depend on a number of factors, including a candidate’s qualifications, skills, competencies, and experience and may fall outside of the range shown. Ranges are not necessarily indicative of the associated starting pay range in other locations. Full-time employees are also eligible for Modern Health's equity program and incredible benefits package. See our Careers page for more information.

Depending on the scope of the role, some ranges are indicative of On Target Earnings (OTE) and includes both base pay and commission at 100% achievement of established targets.

San Francisco Bay Area
$125,000$148,000 USD
All Other California Locations
$113,310$133,290 USD
Colorado
$100,720$118,480 USD
New York City
$125,000$148,000 USD
All Other New York Locations
$113,310$133,290 USD
Seattle
$113,310$133,290 USD
All Other Washington Locations
$113,310$133,290 USD

Below, we are asking you to complete identity information for the Equal Employment Opportunity Commission (EEOC). While we are required by law to ask these questions in the format provided by the EEOC, at Modern Health we know that gender is not binary, and we recognize that these categories do not reflect our employees' full range of identities.