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Growth Marketing Manager



Marketing & Communications, Sales & Business Development
Posted on Thursday, March 21, 2024
About the company
Meilisearch is on a mission to help developers create great search experiences. We want to make it easy to find anything anywhere by providing a Rust-based search engine with a focus on usability and intuitive API design.
We are a fully open-source company: from our search engine, to our design specifications, to our official SDKs and libraries, everything we do is public, transparent, and made in collaboration with our vibrant community.
Founded in 2018, Meilisearch is headquartered in Paris. We completed a $15 million round of funding in September 2022, and are backed by leading international investors Felicis Ventures, CRV, LocalGlobe, Mango Capital, Seedcamp, and Vercel CEO Guillermo Rauch.
About this role
As Meilisearch solidifies its monetization and sales strategies following several years of significant product-led growth, we find ourselves at a pivotal juncture. Our next strategic move is to expand our marketing capabilities with a focus on growth marketing.
Reporting to the Head of Marketing, the Growth Marketing Manager will be instrumental in driving full-funnel growth, focusing on demand generation, inbound and organic growth, lifecycle marketing, and marketing operations. This role requires a strategic thinker with a hands-on approach, capable of shaping and amplifying our marketing efforts to accelerate our growth trajectory.
What you’ll be doing
As a Growth Marketing Manager, you will:
- Create and implement demand generation strategies to move leads from awareness to qualification,
- Collaborate with Developer Marketing and Product Marketing to shape content strategy and contribute to outbound efforts,
- Manage and optimize performance marketing campaigns across both organic and paid channels,
- Leverage SEO and SEM tools to increase visibility and drive traffic,
- Design and execute lead nurturing and engagement campaigns to enhance conversions and product engagement, with a focus on top-to-mid-funnel activities,
- Analyze marketing metrics and data to inform strategy adjustments and improve outcomes,
- Oversee marketing operations, including the use of marketing automation tools to streamline processes.
Our ideal profile
Soft skills
We value our team culture highly and seek someone with:
- Exceptional communication skills and the ability to simplify complex topics.
- Strong organizational skills and the ability to work and communicate effectively in a remote setting.
- High energy, proactive approach, creativity, and adaptability.
Hard skills
- 6+ years of experience in a B2B early-stage tech startup environment.
- Proven success in demand generation and managing key marketing metrics.
- Proficient in SEO, SEM tools, and content strategy creation.
- Solid background in performance and digital marketing, including paid acquisition channels.
- Demonstrated project management skills with experience balancing multiple stakeholders.
- Experience in an early-stage startup environment.
- Marketing experience across multiple companies or organizations.
- Familiarity with marketing automation tools and enhancing marketing infrastructure.
- Basic understanding of coding and web development principles.
- Proven track record of managing external partnerships effectively.

Interview process

  • 45/60min screening interview: you will meet Morgane, our Head of People, to discuss your professional background, motivations for the role, availability, and salary expectations. You’ll also get more details about why we’re hiring for this role and the type of profile we seek.
  • 1h Hiring Manager interview: you will meet Maya, Head of Marketing, and Thomas, co-founder and COO, who will go more into detail about your different experiences, professional evolution, and strategic thinking and operational skills.
  • 1h Technical Fit interview: you’ll be asked to present a portfolio of your most relevant work for this role, as well as an operational plan for your first 30-60-90 days if you were to join us in this position. Maya and Laurent, developer advocate, will listen to your presentation and ask follow-up questions.
  • 1h Team Fit interview: you’ll meet María, Senior Product Manager, and someone else from our teams to assess your fit with our teams. They will ask you questions about what you value in your work, your collaboration, and the company you work in.
  • In parallel with this last step, we will conduct a reference check. We will ask you to give us the contact of 2 people you’ve worked with in the past, preferably a former manager or other relevant stakeholder.
  • We’ll do a salary benchmark and make you an offer ✨
  • These are all opportunities for you to ask questions to get to know your potential future team better, and discover more about the scope; 10 min will be left at the end of each interview so you can ask questions.
Why you'll enjoy working with us
- Permanent full-time contract,
- Stock options,
- We are open to fully remote applications, as long as you are between GMT-4 and GMT+5 time zones,
- 4 day work week & flexible working hours,
- If you’re working from home, we will provide either a stipend for you to equip yourself, or an access to Fleex (Europe). We also reimburse up to 500 EUR / month for your co working expenses,
- Access to a mental health platform (moka.care) + 6 sessions with a coach/trained therapist,
- We support physical health and provide either a membership or a stipend for your sports activities each month,
- 3 months paid parental leave,
- 6 weeks paid time off,
- Management training to freshly hired and newly appointed managers,
- We all get together at least once a year for a company offsite.
Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend not to apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We strive to develop an inclusive work environment that reflects the diversity of our open-source community. We strongly encourage you to apply!