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Email Marketing Specialist



Marketing & Communications
Bengaluru, Karnataka, India
Posted on Wednesday, June 21, 2023

Who We Are

HeadSpin is a unique developer platform that combines data science insights and global device infrastructure to enable companies to perfect their digital experiences during the engineering cycle. HeadSpin platform is present in over 50 countries. Its data science platform has an ability to assess over 130 performance KPIs, analyze root cause of the poor experience issues and recommend solutions to address them. HeadSpin differentiates itself from other testing solutions that only focus on functional or load testing. By using HeadSpin, companies have enhanced their customer experience, reduced time to market and optimized the cost of their digital applications.

About the Role

Are you an experienced professional in digital or email marketing with at least 2-3 years experience? Join our team to spread our digital marketing to each corner of the world. As an Email Marketing Specialist, you will oversee all aspects of email marketing campaigns, including market research, content creation, and the dissemination of copy. This is a remote role and located in India.

What You'll Do

  • Produce and execute all email campaigns, including building emails from templates and HTML, copywriting, asset coordination, QA, and scheduling using Hubspot
  • Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, retention, surveys, and transactional emails
  • Build effective target audiences and segments for every message to drive engagement and revenue performance against KPI goals
  • Manage and execute email marketing calendar and ensure alignment with business priorities, demand forecasts, and internal stakeholders
  • Use customer data such as web-behavior to drive the message and content personalization
  • Devise and execute A/B tests, manage testing calendar, record results, and advise on improvements. Testing includes subject lines, message content, CTAs, customer cohorts, and segments, send time, and new features intended to drive performance lift
  • Work in partnership with designers to optimize email creative and template structure based on best practices
  • Perform render testing across devices, email clients, and ISPs to ensure that emails are rendering correctly for the majority of the subscriber base
  • Provide regular campaign performance reports that include opens, clicks, conversions, revenue, revenue lift, unsubscribes, etc.
  • Regularly identify trends and email marketing strategies from other leading global brands to glean insights on best practices and new innovative ideas for email marketing tactics, including audits of how we can acquire, nurture and retain these customers
  • Constantly look for new ways to improve overall programs through new technology, tools, partners, trends, and best practices

What You Need

  • 2 - 3 years experience
  • Proven experience managing an email marketing program for a SaaS B2B company
  • Hands-on experience with HubSpot
  • Detailed knowledge of email regulations, best practices, and compliance internationally in various regulatory regimes (e.g., GDPR or CASL)
  • Proven work experience in growing, engaging with, and analyzing the performance of a large email marketing database
  • Experience building an email marketing campaign from scratch
  • Google AnalyticsGoogle Analytics, HTML/CSS, A/B Testing, and other CMS
  • Experience using SQL and similar queries to analyze data
  • Proficient in data analytics to determine important data and be able to suggest improvements
  • Excellent written communication skills
  • Strong project management skills and exceptional attention to detail