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Director, Marketing Performance Operations (Remote)

Guild Education

Guild Education

Marketing & Communications, Operations
United States
Posted on Tuesday, June 11, 2024

At Guild, we believe talent is everywhere and that opportunity should be too. We continue to have our home and headquarters in Denver, but we have embraced a distributed model of working to reach the best talent in the United States. While some roles may require proximity to our Denver office, roles based outside of our Denver office can sit in any of the following 30 states: AZ, CA, CO, CT, FL, GA, ID, IL, KS, MA, MD, ME, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, TN, TX, UT, VA, WA, WI and Washington D.C. Please only apply if you are able to live and work full-time in one of the states listed above. State locations and specifics are subject to change as our hiring requirements shift. All salaries ranges are standardized nationwide and will not vary by region.


If you are an Internal Candidate, please apply via our Internal Job Board.


At Guild, we uphold our Core Values in everything we do. Our team emphasizes our Core Values in the following ways:
  • Nurture A Learner’s Mindset - using a combination of feedback and reflection to gain productive insight into personal strengths and development areas
  • Build Shared Success - building partnerships and working collaboratively with others to meet shared objectives
  • Be an Owner - holding self and others accountable to meet commitments
  • Create Belonging - recognizing the value that different perspectives and cultures bring to our company

Guild is looking for a Director, Marketing Performance Operations to help optimize the marketing organization’s impact and efficiency. This is a critical, high-visibility role tasked with leading cross-functional teams to execute against our strategic plans to deliver outstanding marketing execution and continually improve our processes, go-to-market infrastructure, and measurement. Reporting to the Sr. Director of GTM Ops, you will be a critical member of the GTM team and will be leading a team comprised of technology and system management, website operations, and marketing analytics. This role will be further refined and expanded upon as the growth of the company and team continues to scale.

What You'll Do

  • Architect Guild’s marketing technology stack. Guild runs dozens of martech applications, from complex marketing automation platforms like Marketo/Iterable to simple point solutions like Sendoso. Own and manage the selection, implementation, integration, administration, and budgeting of these systems
  • Own reporting and analytics throughout the sales funnels, across demand generation, digital marketing, and ABM. This includes developing and maintaining global performance dashboards, marketing metrics, campaign performance reports, etc.
  • Monitor service level agreements (SLAs) and conversion rates across Marketing and Revenue funnels, and identify areas that need attention or opportunities for growth
  • Advise and partner with cross-functional stakeholders to ensure proper alignment, create data-driven strategies, and roll out marketing best practices and engagement tactics
  • In collaboration with the GTM Ops team, your team will be responsible for powering the infrastructure of the guild.com corporate website, including ownership of the CMS, CDP, and personalization tools
  • Create a Center of Excellence (COE), through strong written and video-based documentation, to enhance onboarding, training, and execution of the marketing team
  • Assess, develop, and implement data governance policies and manage marketing data to ensure accuracy and completeness. Proactively address potential issues with deliverability, automation, or data quality
  • Build out an end-to-end multi-touch attribution model to provide in-depth insights to each touchpoint along the GTM journey.
  • Optimize lead scoring, lead flow, and distribution methodology to ensure quality leads are passed to our Sales teams for qualification and increase efficiencies and conversion rates
  • Manage and lead the marketing operations team by establishing priorities, allocating resources, and serving as the subject matter expert on marketing operations and marketing automation guidelines

You are a strong fit for this role if you have:

  • 7+ years experience in B2B/B2C business functions, preferably GTM-facing, with 3+ years directly leading a Marketing Operations team
  • Expert-level experience and fluency in the terminology of CRMs (Salesforce), MAPs (Marketo/Iterable), CMSs, CDPs, and more. This will be a hands-on role
  • Strong analytical with proven experience interpreting sophisticated data sets and translating insights into actionable reports
  • Proven track record of strong communication and documentation skills to streamline operations with quantifiable results
  • Deep understanding of lead management and customer lifecycle models
  • Strong project management with demonstrated experience running multiple programs, priorities, and deadlines, while developing and implementing process improvements and documentation
  • Creative problem solver with excitement to work on new and challenging projects
  • Something else? We are curious to learn more about you!

We feel passionately about equal pay for equal work, and transparency in compensation is one vehicle to achieve that. Total compensation for this role is market driven, including a base salary range of $145,000-$175,000 as well as variable compensation eligibility, as well as company stock options.

At Guild, we unlock the talent and economic potential of America’s workforce for employees and their companies. We partner with the nation’s largest employers—including Walmart, Chipotle, Discover, Hilton, Macy’s, Target, and The Walt Disney Company—to create cultures of opportunity that help them attract and retain top talent, while building the workforce of the future from within. By using our proprietary Career Opportunity Platform to develop education and learning programs that work in the real-world, thousands of employees at those companies have gained the skills, knowledge, and guidance they need to build a brighter future for themselves and their families—all without paying for tuition or career services on their own.

Guild is female-founded and a certified B Corp. The company has been named to the TIME100 Most Influential Companies of 2022 list, CNBC Disruptor50 list three years in a row, Inc. Best Led Companies list, Fast Co. World Changing Ideas list and the B Lab Best for the World list among many others.

Guild is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. If you have a disability or special need that requires accommodation, please let your recruiter know. We currently offer the following benefits:

  • Access to low-cost, high-quality health care options through Cigna and Kaiser (due to coverage limitations, Kaiser is currently only available in CA & CO)
  • Access to a 401k to help save for the future
  • Open vacation policy for employees to rest and recharge
  • 8 days of fully-paid sick leave, to take the time to heal and or recover
  • Family-friendly benefits, including 12 weeks of parental leave for non-birthing parents and 18-20 weeks for birthing parents; 4-week ramp-up period for when employees return from a leave of 6 weeks or more; as well as employer-paid short-term and long-term disability, employer-sponsored life insurance, fertility and caregiving benefits.
  • Well-rounded wellness benefits including free and low cost mental health resources and financial wellbeing support services
  • Education benefits and tuition assistance to help your future development and growth


I understand that I am applying for employment with Guild Education and am being asked to provide information in connection with my application. I further understand that Guild gathers this information through a third-party service provider and that Guild may also use other service providers to assist in the application process. Guild may share my information with such third-party service providers in connection with my application and for the start of employment. Guild will treat my information in accordance with Guild’s Privacy Policy.

I have reviewed and agree to Guild’s Privacy Policy as well as the privacy policies of the third-party service providers used by Guild associated with the application process. Please see the California Notice at Collection if you are an applicant that resides in the State of California.