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Demand Generation Director, Pharma

DNAnexus

DNAnexus

Sales & Business Development
Mountain View, CA, USA
Posted on Friday, May 17, 2024

Company Description

DNAnexus is a leading provider of secure, scalable, and intuitive biomedical data analysis software and bioinformatics applications for the life sciences and healthcare communities. The company actively manages and supports more than 80 petabytes of complex genomic, multi-omic, and clinical datasets on behalf of a growing network of collaborations with large-scale biobanks, as well as leading pharmaceutical, clinical diagnostic, academic research, and government organizations. Over 40,000 scientists across 48 countries are now using the highly collaborative, cloud-based, end-to-end platform to gain data-driven insights that can advance scientific discovery, accelerate precision medicine, and improve patient care.

Job Description

DNAnexus is seeking a Demand Generation Director, Pharma to lead the strategy and drive the execution of our demand generation initiatives for our pharma business unit. This is a remote role. East Coast time zone preferred but not required.

The ideal candidate has well-rounded experience in all primary aspects of strategic and enterprise B2B demand generation strategy, tactics, and coordination. Experience in the life sciences industry, preferably marketing to pharma, is a must.

As the Demand Generation Director, you have a track record of successfully managing budget, developing , leading and executing effective marketing campaigns, and have a deep understanding of the life sciences industry, personas, and customers.

Roles & Responsibilities:

  • Develop and execute effective demand generation strategies and tactics that drive lead generation, customer acquisition, and growth and revenue.
  • Lead the development, execution, and stakeholder buy-in of a comprehensive ABM strategy targeted to pharma decision makers; with the goal of driving both top of funnel awareness as well as engagement and conversion through the funnel to close.
  • In partnership with the marketing team, implement and oversee integrated marketing programs and campaigns across content and channels including email, webinars, events, digital, direct mail, and others with a strong emphasis on qualified lead generation and lead maturation
  • Partner closely with different teams to ensure alignment and understanding of the ABM strategy, campaigns, and motions to ensure success.
  • Partner closely with the Inside Sales team to increase the MQL conversion rates and increase our top of funnel pipeline.
  • Assist the team and company in achieving its ARR, new logos, and growth goals.
  • Effectively manage the demand generation’s budget, ensuring that resources are allocated efficiently to maximize growth efficiency and ROI on a global scale. You will drive the financial modeling of campaigns with the team, ensuring optimal use of the marketing budget.
  • Analyze data and track marketing performance, making data-driven decisions to optimize marketing efforts.
  • Identify the relevant marketing data sources and options for data access, extraction, integration and orchestration to use data strategically in campaigns

Qualifications

  • 8+ years of experience in marketing, with a minimum of 6 years in a demand generation or closely related leadership role.
  • Direct experience marketing to pharmaceutical, biotech, and related organizations
  • Proven expertise in effective and efficient demand generation campaigns, multi-channel management, and reporting.
  • Fluency in digital marketing, paid media and a strong track record in managing campaigns.
  • An innovative mindset, eager to drive change and make an impact.
  • Excellent communication skills and the ability to build relationships with key decision-makers.
  • Strong analytical skills, with a proven ability to lead a team and manage multiple projects in a fast-paced environment.
  • Demonstrated ability to work independently, manage multiple projects simultaneously, and meet deadlines.
  • Comfortable working in a fast-paced environment with changing priorities and tight deadlines.
  • Expertise in one or many of our marketing technologies: Hubspot, Qualified, ZoomInfo, Salesforce and experience on mixing the marketing tech stack for optimal use and results.

Salary and Other Compensation:
The total annual cash compensation for this position is between $150K and $165K with both a base salary and annual bonus component. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.


Benefits:
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, 401(k) retirement plan, life insurance, long-term disability insurance, short-term disability insurance, flexible paid time off, 12 weeks of paid parental leave, and national holidays paid.

Additional Information

Headquartered in Mountain View, California, with over 220 team members across the United States and Europe, DNAnexus is experiencing rapid growth and market adoption. With the support of leading investors including Google Ventures and Blackstone, and trusted by hundreds of the world's biomedical leaders, the company is at the innovative forefront with our precision health data cloud to drive scientific breakthroughs. If you are interested in joining our team, please apply today!