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Senior Customer Marketing Manager



Marketing & Communications, Customer Service
San Ramon, CA, USA
Posted on Saturday, February 3, 2024

About Dialpad

Work Beautifully

Dialpad is the leading Ai-Powered Customer Intelligence Platform that is transforming how the world works together. Based on 4 billion minutes of analyzed voice and meetings data and growing, we have designed one, beautiful workspace that seamlessly combines the most advanced Ai Contact Center, Ai Sales, Ai Voice, and Ai Meetings with Ai Messaging. More than 30,000 innovative brands and millions of people use Dialpad to unlock productivity, collaboration, and customer satisfaction with real-time Ai insights. With initial funding and leadership from Google and leading venture capitalists such as ICONIQ and Andreessen Horowitz, Dialpad has over $200M in ARR and is one of the fastest growing Ai companies in the world.

About the Team

We are seeking an experienced Customer Marketing Manager to join our Marketing department. This role is pivotal in driving customer engagement, loyalty, and advocacy, playing a crucial part in showcasing Dialpad's success stories and industry leadership.

Your Role

As a Customer Marketing Manager, you will be responsible for establishing and managing a robust customer reference program, customer stories program, and leading various customer-centric initiatives to strengthen our market presence. This role reports to our VP of Customer Marketing and is remote.

What You'll Do

  • Customer Reference and Testimonial Management:
    • Establish and manage a dynamic customer reference program, showcasing success stories, ROI customer studies, and compelling testimonials.
    • Develop and maintain a comprehensive database of reference customers and success stories, supporting sales, marketing, PR, thought leadership, analyst relations, and strategic partnerships.
  • Customer Advisory and Executive Sponsorship:
    • Collaborate closely with our CEO, VP of Marketing, and VP of Customer Marketing to plan and execute the CAB program, extracting valuable feedback and insights from key customers.
    • Implement an Executive Sponsor program to elevate customer engagement and fortify relationships.
  • Event and Launch Support:
    • Bolster our event strategy with customer speakers, encompassing tradeshows, Dialpad customer conferences, and field events.
    • Enhance product launches with compelling customer testimonials, stories, and active participation in events.
  • Press, Analyst, and Campaign Support:
    • Facilitate press and analyst relations, ensuring accurate and timely information for media inquiries.
    • Drive impactful customer campaigns, reviews, and ratings programs to deepen customer engagement and foster loyalty.
  • Customer Community and Thought Leadership:
    • Establish a vibrant customer community, initiating a referral program, and orchestrating impactful community events and webinars.
    • Cultivate highly-engaged community groups and thought leadership initiatives, fostering connections and empowerment among users, subject matter experts, and masterminds.
  • Cross-Functional Collaboration and Leadership:
    • Manage a team of two direct reports, providing leadership and guidance in executing customer engagement initiatives.
    • Collaborate seamlessly with Sales, Marketing, and Customer Success teams, ensuring accurate customer records in our advocacy database and aligning efforts.


  • Experience: 5+ years of hands-on customer marketing experience.
  • Industry Experience: Experience in the software or B2B technology industry.
  • Proven Success: Proven success in developing and executing customer advocacy programs.
  • Relationship-Building: Strong relationship-building skills and ability to gather feedback effectively.
  • Campaign Leadership: Demonstrated ability to lead customer-centric campaigns.
  • Communication Skills: Excellent problem-solving and communication skills.
  • Collaboration: Ability to work collaboratively in a fast-paced environment.
  • Understanding: Understanding of demand generation and growth marketing strategies.

Dialpad benefits and perks

Equity, balance, and belonging

At Dialpad, we strive to ensure that Dialers are free to bring their full selves to work each day, and champion the intersectionality that exists between gender identity, ethnicity, age, disability status, and the many other aspects of our greater humanity.


We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.

Compensation and equity

Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success.

Benefits, time-off, and wellness

An apple a day keeps the doctor away—and it doesn’t hurt that we offer flexible time off and great options for medical, dental, and vision plans for all employees. Along with that, employees also receive a monthly stipend to help cover your cell phone bill, home internet bill, home office equipment, gym membership costs, a variety of wellness events, and more!

Continuing education

Dialpad offers a yearly stipend for continued learning and education expenses.

Diversity, Equity, and Inclusion (DEI) at Dialpad

At Dialpad, we are passionate about Doing the Right Thing. This means we are committed to building a values-driven culture that celebrates identity, inclusion and belonging. As a global company, it’s our responsibility to come together to create a culture where all Dialers can Work Beautifully, Delight Our Users, and Innovate Continuously to bring our world-class product to life.

Every Voice Matters at Dialpad. We build community through our Employee Resource Groups, company-wide celebrations, service days, and a robust internal learning & development program focused on the success of our Dialers.


We’ve been named a Top Workplace seven times, and this is in large part due to our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.

For exceptional talent based in California the target base salary range for this position is posted below. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the target range for new hire salaries for the position. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits.

California Salary Range
$108,250$133,583 USD

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.