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Head of Marketing, ANZ

Dialpad

Dialpad

Marketing & Communications
Sydney, Australia
Posted on Saturday, July 29, 2023

About Dialpad

Work Beautifully

Dialpad is the leading Ai-Powered Customer Intelligence Platform that is transforming how the world works together. Based on 4 billion minutes of analyzed voice and meetings data and growing, we have designed one, beautiful workspace that seamlessly combines the most advanced Ai Contact Center, Ai Sales, Ai Voice, and Ai Meetings with Ai Messaging. More than 30,000 innovative brands and millions of people use Dialpad to unlock productivity, collaboration, and customer satisfaction with real-time Ai insights. With initial funding and leadership from Google and leading venture capitalists such as ICONIQ and Andreessen Horowitz, Dialpad has over $200M in ARR and is one of the fastest growing Ai companies in the world.

Your role

As Head of ANZ Marketing, will create and execute impactful regional marketing programs for the region. You’ll work closely with the sales and partner leadership to understand specific market priorities and inform and shape customer and prospect-facing programs contributing to pipeline, opportunity creation, and acceleration.
This role is based in Sydney or Melbourne, Australia, and reports to our CMO.

What you’ll do

  • Create and execute a regionally impactful marketing strategy that generates and accelerates opportunities and pipeline for the Australia and New Zealand (ANZ) regions.
  • Develop and execute a broad range of integrated/digital field marketing programmes including brand, webinars, events, and account-based marketing campaigns to support sales and channel objectives
  • ANZ Market Development and Localization – Translate market-specific buyer journey into multi-touch programs and campaigns using direct and channel tactics based on market maturity and competitiveness
  • What You’ll Be Doing Strategy and Insights – Analyze market and company data alongside regional strategies to define opportunities, audiences, objectives, threats, and priorities
  • Help develop Dialpad’s global growth strategy, execution and optimization of all marketing initiatives in your market, through strong analytical skills and properly managed timelines, with the focus on maximizing speed and effectiveness
  • Brand Awareness – Drive ideation and innovative methods for capturing audience awareness and greater mind share in the assigned markets
  • Provide localized messaging and support development of global marketing assets
  • Plan, design and lead campaigns across all marketing channels including (but not limited to) digital marketing, community, events, email marketing, content, offline marketing
  • Enable our amazing sales teams with toolkits, templates, and campaign timelines to ensure alignment between outbound sales and marketing efforts.
  • Forecast, measure, analyze and report acquisition, pipeline, and program results to drive continuous improvement and seek to generate new globe
  • Design and develop user activation and engagement campaigns (including influencer, ambassador, and affiliate programs)
  • Design, develop and manage strategy, planning & execution of brand campaigns for your market that educates potential users, retain existing users, drive customer value and enhance our global brand equity
  • Closely monitor, track and report analytics to ensure they align with our growth KPIs (user acquisition, activation, retention, cost per metric, ROI etc.)
  • Manage ANZ marketing budgets. Includes working closely with local agencies and external partners to deliver to specific business goals

Skills you’ll bring

  • 8-10+ years experience in ANZ marketing, including running digital marketing campaigns
  • Evidence of building effective digital and field marketing programs
  • Consistent record of building successful partnerships with sales, partner, channel, and marketing teams to craft programs that are results-driven
  • Equal parts creative thinker and results-driven worker; and ability to plan and deliver against hard deadlines
  • Detail-oriented leaves no stone unturned in planning and processes
  • Experience owning digital marketing programs above and beyond the execution of logistics - to include digital advertising, lead follow-up, sales enablement, marketing email campaigns, and full life-cycle project management
  • Experience with SaaS marketing automation tools - eg. Salesforce or Eloqua/Marketo
  • Experience managing global affiliates at scales
  • Budget management experience
  • External agency / third party management experience

Dialpad benefits and perks

Equity, balance, and belonging

At Dialpad, we strive to ensure that Dialers are free to bring their full selves to work each day, and champion the intersectionality that exists between gender identity, ethnicity, age, disability status, and the many other aspects of our greater humanity.

Culture

We’ve been named a Top Workplace seven times, and a big part of this is because of our collaborative culture that elevates our teammates, celebrates wins, and brings together passion and talent.

Compensation and equity

Teamwork makes the dream work, and Dialpad offers competitive salaries in addition to stock options because each and every Dialer participates in our success.

Continuing education

Dialpad offers a yearly stipend for continued learning and education expenses.

Don’t meet every single requirement? Studies have shown that women and marginalized groups are less likely to apply to jobs unless they meet every single qualification. At Dialpad we are dedicated to building an inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Dialpad is an equal-opportunity employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment.