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Lead Product Marketing Manager

Culture Amp

Culture Amp

Marketing & Communications, Product
Melbourne, VIC, Australia
Posted on Wednesday, April 24, 2024

Join us on our mission to make a better world of work.

Culture Amp is the world’s leading employee experience platform, revolutionizing how 25 million employees across more than 6,500 companies create a better world of work. Culture Amp empowers companies of all sizes and industries to transform employee engagement, drive performance management, and develop high-performing teams. Powered by people science and the most comprehensive employee dataset in the world, the most innovative companies including Canva, On, Asana, Dolby, McDonalds and Nasdaq depend on Culture Amp every day.

Culture Amp is backed by leading capital venture funds and has offices in the US, UK, Germany and Australia. Culture Amp has been recognized as one of the world’s top private cloud companies by Forbes and most innovative companies by Fast Company.

For more information visit cultureamp.com.

How you can help make a better world of work

We’re on the hunt for an ambitious Senior Product Marketing Manager (Snr. PMM) to drive Culture Amp’s go-to-market (GTM) strategy for the company’s core product portfolios and work alongside a team of passionate product marketers.

As a SaaS Product Marketing expert, you will bring a plethora of exciting features to market, drive awareness and user growth on our platform via innovative and creative strategies, and be the subject matter expert in competitive and market trends. Based in Australia (in Melbourne or Sydney) and close to our Product team, the successful candidate in this role has a massive opportunity for impact.

As part of this team of amazing humans,

You will

  • Drive the GTM strategies across your portfolios to unlock awareness, activation, adoption, retention and expansion among your target users.
  • Influence and rally teams to bring world-class products to market. Alongside your Product counterpart, you will be responsible for briefing the marketing, enablement & channel teams to execute your GTM strategy. You will oversee and guide the end-to-end delivery of your strategy and continually optimize it to ensure its success
  • Own the targeting strategy for your portfolio. This includes identifying best-fit users and developing ICP/buyer personas to inform targeting efforts across Marketing, Product, CX & Sales.
  • Own the positioning & messaging for your product portfolios, and enable teams to use your positioning across the entire product and marketing funnel.
  • Craft a compelling narrative to drive awareness and demand among your user base. In collaboration with marketing and sales teams, you’ll bring this narrative to life via compelling campaigns and selling tools.
  • Partner with product and marketing teams to ensure to own and drive continued adoption and engagement of our product base via onboarding and retention initiatives.
  • Source and analyse market and competitive insights, and translate these into actionable workstreams for customer-facing teams with the goal of increasing win-rates
  • Connect the dots between product, marketing, Customer Success and sales. You’ll have superb stakeholder management and be a world class communicator to ensure everyone knows what’s launching, when and how it impacts them.

You have

  • 6+ years of product marketing experience (e.g. launching products, driving user growth, enabling internal sales, marketing & support teams, delivering presentations to customers and prospects, conducting competitor analysis and market research)
  • Exceptional communication skills, which empower all stakeholders to support your product strategies
  • Ability to build strong cross-functional relationships with stakeholders from product, marketing, sales, strategy, CSSX and research
  • The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.
  • Extensive experience running complex cross-functional GTM launches and the ability to influence senior stakeholders
  • Strong experience crafting compelling positioning & messaging that drives product awareness, adoption and growth
  • Ability to understand the market, competitors and core customer audience. Identifying essential trends and rectifying problems as they arise. You share these insights broadly with all key stakeholders and use these insights to mould the product, messaging, and GTM strategy.
  • As Culture Amp is a fast-growing and paced workplace, you’ll be someone who can juggle multiple projects at once and have strong prioritization skills
  • You’re someone with a growth mindset, and you're eager to learn and grow every day.
  • You’re someone who loves solving customer problems or needs with products, and you enjoy working closely with product teams to build world-class products

We believe that our employees are the heartbeat of our success. We're committed to fostering a work environment that truly cares for and develops its people, and creates lasting positive impact. In addition to providing a competitive compensation package, some of the key benefits we offer are:

  • Employee Share Options Program: We empower you to be an owner in Culture Amp and share in our success
  • Programs, coaching, and budgets to help you thrive personally and professionally
  • Access to external providers for mental wellbeing and coaching support to sustain the wellbeing, safety and development of our people
  • Monthly Camper Life Allowance: An automatic allowance paid out each month with your pay - you can spend it however you like to help improve your experience and life outside work
  • Team budgets dedicated to team building activities and connection
  • Intentional quarterly wellbeing pauses: A quarterly company-wide shutdown day in each region to to collectively pause, reset and focus on restoration and rest, without having to tap into individual vacation time
  • Extended year-end breaks: An extended refresh period at the end of year
  • Excellent parental leave and in work support program available from day 1 of joining Culture Amp
  • 5 Social Impact Days a year to make a positive impact on the community outside of work
  • MacBooks for you to do your best & a work from home office budget to spend on setting up your home office
  • Medical insurance coverage for you and your family (Available for US & UK only)

Additionally, we don't just focus on our internal community; we believe in creating a better world of work for all. We're committed to diversity, equity, and inclusion, with Employee Resource Groups and ally communities in place.

We have a strong commitment to Anti-Racism, and endeavor to lead by example. Every step we make as a business towards anti-racism is another step we can take to support our customers in making a better world (of work). You can see our current commitments to Anti-Racism here.

Please keep reading...

Research shows that candidates from underrepresented backgrounds often don't apply for roles if they don't meet all the criteria – unlike majority candidates meeting significantly fewer requirements.

We strongly encourage you to apply if you’re interested: we'd love to know how you can amplify our team with your unique experience!

Thank you for taking the time to read this advert. If you decide to apply, as part of your application, we will ask you to complete voluntary diversity questions (excluding Germany). Please watch this video from our amazing DEI Leader, Aubrey Blanche to share more on why we collect the data and how we will use it.

If you require reasonable accommodations or adjustments to complete the online application or to participate in the interview process, please contact accommodations@cultureamp.com and identify the type of accommodation or assistance you are requesting. Do not include any medical or health information in this email. The Reasonable Accommodations team will respond to your email promptly.