This individual will be responsible for leading the global campaign strategy and execution of Culture Amp’s marquee community experience - Culture First Global. Our mission is to create stunning world-class programs and content that tell our company story, amplifies our customers and help our community to create a better world of work. This is an opportunity for an experienced campaign manager to take the Culture First impact to new highs and contribute as a core leader in the Culture First team. This data-driven marketer will spearhead and execute a global event campaign strategy with regionalized touches, drive campaign registration goals, and support the conversion of leads through the marketing and sales funnel both pre-event and post-event.

The ideal candidate has prior experience with a wide range of marketing functions, including communications, advertising, branding, digital marketing, and social media. The candidate also has experience working with sales teams on tailored communications and tactics to drive campaign outcomes. They must be an organized multitasker, able to handle many diverse projects at once, enjoy a fast paced working environment and meet tight deadlines. Reporting to the CFG Event Director and working very closely with the global campaign, content, digital and creative teams, this person will play an impactful role in global brand awareness and business impact for Culture Amp. This is an opportunity for a cross-functional marketer to develop their career and be part of a fast growing marketing team.

Please note, this is a San Francisco-based position. Fully remote applications will not be considered.

Responsibilities:

• Leverage global and regional insights in the creation of a cohesive, always-on global campaign for Culture First Global
• Develop a campaign strategy and plan that meets regional targets (NA, APAC, EMEA) including registration, attendee engagement and more
• Ensure all marketing efforts serve to achieve immediate and long-term campaign goals, identifying and executing improvements for processes, content, and lead generation within the regions
• Communicate campaign objectives, timelines, and deliverables to the marketing team
• Partner with regional campaign leads to build and resource regional channel tactics
• Work with channel owners to build channel marketing content and audience acquisition strategy and identify areas of optimization/improvements
• Work closely with sales to develop targeted campaigns aligned to the global business strategy and growth goals
• Partner with Product and Regional Marketing to conduct research to analyze local market trends, customer behavior, and competitive landscape, and prepare reports by collecting, analyzing, and summarizing data
• Prepare marketing activity reports and metrics for measuring program success
• Partner with Marketing operations to ensure accurate tracking and reporting at all times including dashboard optimizations and analysis

Skills and Qualifications:

• 4-6 years experience
• Experience as a campaign manager or similar role in a B2B organization, ideally on global events campaigns
• Experience in the HR or SaaS industry (preferred, but not required)
• Knowledge of traditional and digital marketing and content marketing
• Strong project management skills
• Excellent communication and presentation skills
• Ability and desire to write short form copy to support campaign content distribution
• Proficiency in project management and collaboration tools like Google Drive, Asana, Slack, Trello, Confluence

Preferred Qualifications:

• Familiarity with content management systems (CMS) and customer relationship management (CRM) tools
• Working knowledge of HTML, design and email software
• Experience working with partners in sales to support lead hand off and conversion
• Familiarity with B2B SaaS marketing
• Interest in Culture Amp’s mission to make work better and market trends in HR/organizational development

You Are:

• Excited to experiment with global campaign playbooks to drive outcomes – and test new ones
• Extremely communicative and collaborative
• Analytical and interested in using data to understand content and channel performance
• Able to work independently and collaborate cross-functionally
• Interested in helping organizations build programs that people feel better, more purpose-driven, engaged and productive at work