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Growth Marketing Leader

Criya

Criya

Marketing & Communications, Sales & Business Development
United States · San Francisco, CA, USA · Remote
Posted on Thursday, April 11, 2024

About the role

We are no longer defined by our day jobs. We are also mentors, speakers, industry experts and sources of support for upcoming professionals. With the recession and layoffs, we strongly believe that you should be in control of your professional growth. Not your employer.

At Criya, my mission is to empower top professionals to build a powerful personal brand, enabling them to monetize their expertise, share content & build a powerful community, with an all-in-1 platform.

We’re looking to hire our first marketer. You will work closely with our founder and CEO to build our marketing strategy and execute it. As the first marketer, you will own all aspects of marketing to help us grow faster with our creator community. We are building a product and community for business professionals to monetize their expertise. We have hundreds of creators on our platform and are looking to scale up. We see content as a big driver of growth for us and are looking for a generalist marketer who can help us set a marketing strategy centered around content and our community. You should be hyper organized, have experience with a high velocity, self-serve business model, and have a high bar for value add content.

Responsibilities

  • Marketing strategy: Set goals, plan, and prioritize across all areas of marketing.
  • Marketing team management & hiring: Manage the current marketing team, plan for future hiring (including contractors), and hire marketers that are passionate about driving growth and telling our story.
  • Execute marketing plans: Do the work to support the team and our goals.
  • Cross-functional leader: Collaborate on strategy across the company, be the voice of the customer, provide the marketing perspective, and serve as the liaison between product and GTM functions.
  • Ability to build out the marketing function: We do not have all of our tools, processes, and workflows built out yet. You will need to help build this out, figure out what works, and test and scale.
  • Product Marketing: Gain a deep understanding of our audience, develop our positioning and messaging, and communicate about the product and its benefits to our audience.
  • Growth Marketing: Launch, track, and optimize programs/campaigns across multiple channels to move prospects and customers down the funnel.
  • Content Marketing: Own the content calendar and tell the story of our brand and company in order to engage prospects, customers, candidates, and partners.
  • Community: You can help us build a thriving community and design programs to help us engage our community members to drive growth and engagement.
  • Brand: Collaborate on the company story and vision with the founder and make sure our communications add value to our audience and maintain a high-quality bar.
  • KPIs: Manage the marketing budget, ensure we are operating efficiently, and meeting metrics goals.

Requirements

  • 5+ years of experience in marketing, including at SaaS companies with a self-serve/freemium business model.
  • Experience hiring marketers & contractors and managing them effectively.
  • Breadth in all areas of marketing, depth in content marketing and growth marketing
  • High quality bar. You've developed marketing strategies and tactics that put the customer first and understand to hit revenue and growth goals at the same time.
  • Scrappiness and experimentation mindset. You are comfortable rolling up your sleeves since we are still an early-stage company.
  • You know how to balance short-term goals and long-term goals.
  • You have recommendations for tools, contractors, etc to build out the foundation of a marketing team that can scale effectively.
  • Motivated by our story