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Head of Product Marketing

Coalition

Coalition

Marketing & Communications, Product
New York, NY, USA
Posted on Wednesday, May 22, 2024

About us

Coalition is the world's first Active Insurance provider designed to help prevent digital risk before it strikes. Founded in 2017, Coalition combines broad insurance coverage with a digital risk assessment and continuous security monitoring to help organizations protect themselves in today’s hyper-connected world.

Opportunities to make an impact with bold thinking are real - and happening daily.

About the role

At Coalition, our mission is to protect the unprotected in an increasingly digital world. We’ve assembled an unmatched combination of technology, expertise, and data across insurance and cybersecurity. Our cyber insurance policies, security platform, and security services combined to create a new category we call Active Insurance. As the Head of Product Marketing, you will lead a team of all-star product marketers to weave together our company positioning, and product direction, and go to marketing execution into a chorus that sings.

The best product marketers know their power lies in acting as super-connectors and key collaborators across marketing, product, and sales organizations. We’re looking for someone who knows how to harness the full power of this role as Coalition expands our product suite and builds relationships with an emerging set of target personas.

Today Coalition works with business owners, brokers, and security professionals worldwide to help spot, prevent, and respond to cyber risk. Our team of product marketers helps engage each persona with product launches, sales plays, content, thought leadership, and enablement to educate and empower organizations to solve their cyber risk.

Responsibilities

  • Lead, coach, and mentor a team of product marketers who supercharge our growth strategies.
  • Partner with the product organization to inform the product roadmap, launch new capabilities, and enable our internal sales team and external brokers on new capabilities.
  • Engage deeply with our security and insurance sales organizations to collect target persona insights, define sales plays, and create a consistent cadence of content they can deploy with external audiences.
  • Drive to understand customer needs, dig into product details, and elevate our messaging to deliver value-driven, breakthrough initiatives.
  • Act as the company’s top storyteller, partnering with product, brand, and sales to help the market understand our unique POV, positioning, and differentiation.
  • Partner with the executive leadership team on thought leadership, internal and external presentations, and telling the company story.
  • Act as critical advisor to the broader marketing org, providing market insights, quarterbacking new launches, sales plays, and thought leadership initiatives.

Skills and Qualifications

  • 8+ years of experience in product marketing or product management with exposure to both channel selling and direct selling motions.
  • 3+ years of experience successfully leading and coaching teams of product marketing managers.
  • A deep and empathetic cross-functional collaborator who can think through tradeoffs and get to the right decision with conflicting information.
  • A “yes, and” creative mind who can build on ideas and find new ways to grab and hold attention.
  • Experience managing a multi-product and multi-persona portfolio.
  • Deep GTM experience working with demand generation, sales, and creative teams to develop strategies to drive prospect engagement and conversion.
  • Succinct, clear, and excellent written communication skills.
  • Clear, engaging, and personable presentation skills effective in small, private groups as well as large, public audiences.
  • Deep curiosity and willingness to learn every day. We span two industries with distinct competitors, market dynamics, and target personas. No one is expected to be an expert at both, but they’ll need curiosity and intelligence to learn quickly.
  • MBA or equivalent experience.
  • Financial services and/or cybersecurity experience is a definite plus.

Compensation

Our compensation reflects the cost of labor across several US geographic markets. The US base salary for this position ranges from $175,000/year in our lowest geographic market up to $275,000/year in our highest geographic market. Consistent with applicable laws, an employee's pay within this range is based on a number of factors, which include but are not limited to relevant education, skills, job-related knowledge, qualifications, work experience, credentials, and/or geographic location. Your recruiter can share more on target salary for your location during the interview process. Coalition, Inc. reserves the right to modify this range as needed.

Perks

  • 100% medical, dental and vision coverage
  • Flexible PTO policy
  • Annual home office stipend and WeWork access
  • Mental & physical health wellness programs (One Medical, Headspace, Gympass, and more)!
  • Competitive compensation and opportunity for advancement

Why Coalition?

We’re a remote-first, mission-driven team committed to building a more inclusive culture with people of all different backgrounds. We trust our team members to take responsibility, share ownership, and put in the work to help us in our pursuit to solve digital risk.

Coalition’s exceptional growth stems from its ability to address real-world problems for organizations of all sizes and remain true to our founding values of character, humility, responsibility, purpose, authenticity, and inclusion. We are proud to have been named among Inc.’s Best Workplaces in 2021 and 2023 and one of Fast Company’s Most Innovative Companies in 2022.

We’re always looking for collaborative, inquisitive individuals to join #OurCoalition.

Visit our Newsroom >

Privacy Notice

Coalition is committed to protecting your privacy. We want you to understand what personal information we collect and how we use it. We also want you to understand your options regarding our collection, use, and disclosure of such information and your ability to access and correct such information. As the leading provider of active insurance, Coalition is required to adhere to certain local regulations, including U.S. federal and state laws that protect your information and our use and disclosure of it.

Information submitted, collected, and processed as part of your application is subject to Coalition's Privacy Policy.

Anti-Discrimination Notice

Coalition is proud to be an Equal Opportunity employer. It is our policy to provide equal opportunity to all individuals seeking employment without regard to race, color, religion, religious creed, national origin, age, sex, marital status, ancestry, physical or mental disability, military or veteran status, gender, gender identity, gender expression, sexual orientation, medical condition, genetic information, or any other protected category under federal, state, or local law. We also prohibit harassment or discrimination of applicants based on the above-protected categories. This policy covers all aspects of employment, including but not limited to, recruitment, selection, training, promotion, transfer, compensation, demotion, and termination of employment.

Accommodations

Coalition complies with US federal and state disability laws. Our policy is to provide reasonable accommodations to qualified individuals with disabilities, including applicants and employees unless the accommodation imposes an undue hardship. Contact us by emailing candidateaccommodations@coalitioninc.com if you require reasonable accommodation to complete this application, interview, pre-employment testing, or participating in the employee selection process.

We consider qualified applicants, regardless of criminal histories, consistent with legal requirements.

To all recruitment agencies: Coalition does not accept unsolicited agency resumes. Do not forward resumes to our email alias, employees, or other physical or virtual organization locations. Coalition is not responsible for any fees related to unsolicited resumes.