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Lead Campaign Strategist

Canva

Canva

Operations
London, UK
Posted on Tuesday, June 18, 2024

Company Description

Join the team redefining how the world experiences design.

Hey, hello, hiya, g'day, mabuhay, kia ora, 你好, hallo, vítejte!

Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and how you can work

Our flagship campus is in Sydney, Australia but we have a swanky new office in London that has all the bells and whistles. Even though you'll find us in Shoreditch, you have choice in where and how you work, we trust our Canvanauts to choose the balance that empowers them and their team to achieve their goals.

Job Description

About the Group/Team

Marketing’s mission at Canva is for Canva to become “the most loved brand in the world”. Canva’s International Marketing Group is a diverse and distributed group of marketers who take this mission forward to drive user growth, brand awareness, and affinity in our priority international markets.

As part of the International Marketing Group, our Europe Marketing team for driving market-specific growth goals and comprehensive market strategies across Europe across a variety of functions - performance marketing, brand, events, partnerships, social, community engagement and other growth channels.

What you’d be doing in this role

As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.

At the moment, this role is focused on:

  • Owning campaign delivery end to end, ensuring activities run on time and aligned to the strategy (with the support of the Campaign Operations manager)
  • Bringing the work of our talented channel owners together to maximise their impact through strategic campaign planning
  • Coaching our amazing Campaign Operations Manager who will support on the development of campaign plans and guide their execution
  • Working closely with local Growth Marketing, Product Marketing, Social & Community to identify exciting and relevant campaign-able opportunities throughout the year
  • Gathering and surfacing insights to stimulate support investment strategies and stimulate creative development
  • Building holistic campaign briefs, which include cross channel activations, rooted in insight with clear measures for success
  • Supporting the development of regional messaging strategies, by surfacing insights gathered through campaign development and campaign performance data
  • Mapping user journeys to help identify a clear role for communications at each stage of campaign planning
  • Owning post campaign analysis reporting and ensure learnings are always distributed effectively across the team, and applied to future activity

Qualifications

You're probably a match if

  • You have 8 years+ experience of developing outcome focussed strategies, ideally at both a market and regional level
  • You love to organise and are an expert in bringing people & plans together
  • You can demonstrate the impact of activities you have owned in the past
  • You enjoy project work and end to end project ownership and have experience across all Marketing channels as well as agency management experience
  • You are a self starter and can build processes from scratch but follow a playbook when you need to
  • You can find quick solutions if programmes or plans go off track

Additional Information

What's in it for you?

Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work.

Here's a taste of what's on offer:

  • Equity packages - we want our success to be yours too
  • Inclusive parental leave policy
  • An annual Vibe & Thrive package to support your wellbeing, social connection, office setup & more
  • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally

Check out lifeatcanva.com for more info.

Other stuff to know

We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.

We celebrate all types of skills and backgrounds at Canva so even if you don’t feel like your skills quite match what’s listed above - we still want to hear from you!

Please note that interviews are conducted virtually.