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Senior Product Marketing Manager, Sales Enablement

Canva

Canva

Marketing & Communications, Product, Sales & Business Development
Sydney, NSW, Australia
Posted on Thursday, March 30, 2023
Join the team redefining how the world experiences design.
Hey, g'day, mabuhay, kia ora,你好, hallo, vítejte!
Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.
Where and how you can work
Our flagship campus is in Sydney. We also have a campus in Melbourne and co-working spaces in Brisbane, Perth and Adelaide. But you have choice in where and how you work. That means if you want to do your thing in the office (if you're near one), at home or a bit of both, it's up to you.
What you’d be doing in this role
As Canva scales change continues to be part of our DNA. But we like to think that's all part of the fun. So this will give you the flavour of the type of things you'll be working on when you start, but this will likely evolve.
At the moment, this role is focused on:

  • Partnering with the Product Growth, Sales & Product Marketing (PMM) teams to set & drive the product marketing sales enablement strategy for High Velocity & Strategic Sales motions.
  • Partnering with the Sales Enablement team to deliver product marketing sales tools, assets & training that are aligned to the Canva Way of selling. Examples include pitch decks, cheat sheets, talk tracks, battlecards, case studies, chatbot content, Sales related industry events, customer round-tables, customer advisory boards.
  • Working with Sales Leadership, PMM & Enablement teams to build a strategic product marketing sales enablement program for the Strategic Sales team. Deliver operational excellence and continuous improvements to the product marketing sales enablement program to reduce friction in the sales process and increase impact of the program.
  • Identifying issues and gaps proactively that may negatively impact the product marketing enablement program metrics, develop initiatives and processes to solve them and influence relevant collaborators to get consensus for implementing proposed solutions.

You're probably a match if

  • 6+ years of product marketing experience or at least 4 years of experience in a marketing-facing role in a product centric organisation (e.g. delivering presentations to customers and prospects, conducting competitor analysis and market research).
  • Exceptional communication skills, which empower all collaborators to support your product strategies.
  • Ability to build proven cross functional relationships with team members from product, marketing, sales, strategy, CHT and research.
  • The ability to identify and forecast potential business problems/opportunities and identify appropriate ways to rectify/seize the opportunities and prioritize resources.
  • Experience running complex cross functional strategies and the ability to influence senior collaborators
  • Ability to understand the market, competitors and core customer audience. Identifying essential trends, and rectifying problems as they arise. You share these insights broadly with all key collaborators and use these insights to mold the product, messaging, and GTM strategy.


About the team
The product marketing team is on a mission to empower our Canva community to achieve their goals through Canva’s world-class products and tools. We do this by helping bring our new products to market and drive continuous engagement and adoption across our array of existing products. We want every person to discover how Canva can help them daily whether through creating social graphics, building impactful presentations, educating our future generations or printing gifts for your friends, with Canva everyone can achieve their goals.
But don't just take our word for it, check out what Community Specialist - Alena Godunova, has to say about working in Marketing at Canva -
"Working at Canva means being a part of an international community which is amazing. We learn together, we collaborate, we get inspired by so many great people and stories from around the world."
What's in it for you?
Achieving our crazy big goals motivates us to work hard - and we do - but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a stack of benefits to set you up for every success in and outside of work.
Here's a taste of what's on offer:
• Equity packages - we want our success to be yours too
• Inclusive parental leave policy that supports all parents & carers
• An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more
• Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally
Check out lifeatcanva.com for more info.
Other stuff to know
We make hiring decisions based on your experience, skills and passion, as well as how you can enhance Canva and our culture. When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process.
Please note that interviews are conducted virtually.