Senior Manager, Marketing Analytics
Attentive
Marketing & Communications, Data Science
United States
Posted on Sep 30, 2024
At Attentive, we're revolutionizing the way businesses connect with their customers. Our AI-driven marketing platform infuses intelligence into every stage of the consumer journey, helping brands deliver hyper-personalized messages at scale. With a mobile-first approach, engaging two-way conversations, and enterprise-grade technology, we're driving billions in online revenue for leading brands worldwide, including CB2, Urban Outfitters, GUESS, Long John Silver’s, and Wyndham Resort. But we're not just about SMS and email—by expanding our AI capabilities to enhance multiple products and channels, our goal is to help make every interaction more meaningful. As a member of our team, you'll be at the forefront of this innovation, helping to shape the future of customer communication.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
Who we are
We’re looking for a Senior Manager, Marketing Analytics to lead the Marketing Analytics team and support data-based decision making to power the Attentive demand engine and build our muscle around customer adoption, expansion, and retention adoption metrics. This is a high-visibility role that proactively identifies and surfaces insights to the marketing leadership team and broader organization. This role sits on the Marketing Operations and Analytics team and manages one analytics specialist.
Why Attentive needs you
- Report out on marketing funnel metrics on a weekly basis. Track and identify trends in channel mix and partner with channel owners to optimize and proactively course correct
- Set quarterly OKRs based on expected spend, trends, and historical performance
- Proactively identify trends and insights and surface to marketing leadership in regular meeting cadences
- Brainstorm, analyze, and test out measurement of the marketing cut of customer retention
- Drive an analytics roadmap to measure marketing impact across the customer journey
- Manage our marketing attribution model through FullCircle Insights
- Create deep dive dashboards and support analytics requests from across the Marketing team, including paid media, events, and international
- Set goals for and monitor created, signed, and launched metrics
- Partner with Finance and Revenue Operations teams on on establishing
- Own the Salesforce campaign object and optimize campaign setup with reporting and attribution in mind
- Manage one marketing analyst
About you
- 7+ years of experience with marketing automation platforms
- 2+ years of experience with managing a team
- Can translate/present analytical insights to a non-technical audience
- Passionate about data and problem solving
- Collaborative attitude
- Prior experience with Salesforce, Looker, Gsheets is a plus
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The standard base salary range for this position is $125,000 to $170,000 annually.
- This position is eligible for equity in the form of RSUs.
#LI-LC1 #LI-DNI
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation. Attentive is also committed to providing reasonable accommodations for candidates with disabilities. If you need any assistance or reasonable accommodations, please let your recruiter know.
