Product Marketing Manager, Email
Attentive
Marketing & Communications, Product
United States
Posted on Friday, March 29, 2024
About Attentive:
Attentive® is the AI marketing platform for leading brands, designed to optimize message performance through 1:1 SMS and email interactions. Infusing intelligence at every stage of the consumer's purchasing journey, Attentive empowers businesses to achieve hyper-personalized communication with their customers on a large scale. Leveraging AI-powered tools, a mobile-first approach, two-way conversations, and enterprise-grade technology, Attentive drives billions in online revenue for brands around the globe. Trusted by over 8,000 leading brands such as CB2, Urban Outfitters, GUESS, Dickey’s Barbecue Pit, and Wyndham Resort, Attentive is the go-to solution for delivering powerful commerce experiences for consumers with the brands they love.
Attentive’s growth has been recognized by Deloitte’s Fast 500, Linkedin’s Top Startups and Forbes Cloud 100 all thanks to the hard work from our global employees!
Who we are
Attentive is seeking a Product Marketing Manager to help support strategic product initiatives specifically around our email and new verticals products. As part of the Marketing team, you will work in close collaboration with others in Marketing, Sales, Sales Enablement, Client Strategy, and Product. Through competitive analysis, differentiated positioning and a solid GTM strategy, you will help arm our sales team and educate prospects about the potential of our products. The ideal candidate for this role has past product marketing experience in the email marketing space.
Why Attentive needs you
- Develop External Content: Create and drive additional content that supports our GTM motion including demo videos, customer testimonials, and sales assets
- Drive Product Launches: Work closely with Product and our Comms team to announce tier-1 features to the market at large
- Build Internal Assets: Develop comprehensive messaging and positioning, sales plays, customer stories and other assets that successfully arm sales and client strategy teams with the right pitch to help customers and win new business
- Enable the Field: Work closely with Enablement counterparts in both Sales and Client Strategy to establish training curriculums in support of all customer-facing teams
- Collaborate on Competitive Research: Collaborate with senior leaders in Product, Marketing, Client Strategy and Sales in defining competitive positioning and understanding relevant technology advancements from competitors
About you
- 3+ years working in product marketing or closely related space
- Experience working for a B2B SaaS-based technology startup
- Email product experience is strongly preferred but not required
- Experience working closely with sales teams to ensure they are enabled with the competitive and sales content to effectively position products externally
- Experience with the product feedback loop process, including capturing product feedback from customers, and summarizing usage trends to inform product decisions
- Outstanding communication skills, organizational skills, attention to detail, and the ability to balance multiple tasks and projects simultaneously, with an eye for prioritization
You'll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
For US based applicants:
- The US base salary range for this full-time position is $88,000 - $138,000 annually + equity + benefits
- Our salary ranges are determined by role, level and location
#LI-DNI
Attentive Company Values
Default to Action - Move swiftly and with purpose
Be One Unstoppable Team - Rally as each other’s champions
Champion the Customer - Our success is defined by our customers' success
Act Like an Owner - Take responsibility for Attentive’s success
Learn more about AWAKE, Attentive’s collective of employee resource groups.
If you do not meet all the requirements listed here, we still encourage you to apply! No job description is perfect, and we may also have another opportunity that closely matches your skills and experience.
At Attentive, we know that our Company's strength lies in the diversity of our employees. Attentive is an Equal Opportunity Employer and we welcome applicants from all backgrounds. Our policy is to provide equal employment opportunities for all employees, applicants and covered individuals regardless of protected characteristics. We prioritize and maintain a fair, inclusive and equitable workplace free from discrimination, harassment, and retaliation.
